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Syndication

Mette Muller reveals the truth about what it really takes to organize the logistics of a "locational freedom based” business, how to deal with jet lag and how to make sure you keep your health on track (diet, exercise etc) while traveling.

She also talks about the hidden costs of not planning for buffer days, her secret weapon to avoid winter blues and shares her tips on how to communicate with your family when you need time to take care of yourself to rejuvenate in the long term.

For even more good stuff, go to http://borntoinfluence.com/traveling

Direct download: Ep_52___Mette_Muller_on_Traveling___Part_1.mp3
Category:general -- posted at: 12:00am PST

Perry Marshall, author of the bestseller 80/20 Sales and Marketing, talks about how to use the 80/20 rule as it applies to predictinng your results in your marketing and sales forecasts and take your analysis to the next level.

Also, he explains where the 80/20 doesn't work, how to use the 80/20 to eliminate the factors that hinder your growth and what are the wrong things marketers typically outsource (and what should they do instead).

For even more good stuff, go to: http://borntoinfluence.com/iTunes


Perry Marshall, author of the bestseller 80/20 Sales and Marketing, talks about how to use the 80/20 rule as it applies to predictinng your results in your marketing and sales forecasts and take your analysis to the next level.

Also, he explains where the 80/20 doesn't work, how to use the 80/20 to eliminate the factors that hinder your growth and what are the wrong things marketers typically outsource (and what should they do instead).

For even more good stuff, go to: http://borntoinfluence.com/iTunes


Melissa Lanz shares how she used "thinking small" to build a 7 figure business (90k subscribers) in 3 years, how she conducted her initial research to enter a new market (and how to use surveys creatively) and the one key thing that made the biggest difference for her to be able to market effectively.

She also talks about how to get started with advertising for online subscription businesses, what to look for in promo partners and the biggest mistake she made early on (had she not made this mistake, her business would be double in size)

For more juicy goods, go to: http://borntoinfluence.com/melissalanz


Melissa Lanz shares how she used "thinking small" to build a 7 figure business (90k subscribers) in 3 years, how she conducted her initial research to enter a new market (and how to use surveys creatively) and the one key thing that made the biggest difference for her to be able to market effectively.

She also talks about how to get started with advertising for online subscription businesses, what to look for in promo partners and the biggest mistake she made early on (had she not made this mistake, her business would be double in size)

For more juicy goods, go to: http://borntoinfluence.com/melissalanz


Mette Muller talks about how to design and structure your business based on your personality type, how to use personality type testing to really understand what your market wants, the truth about introverts and whether or not they're inherently more shy than other people.

Also, she shares the key questions you must ask yourself about your audience before delivering a presentation so you can use psychology effectively, the one thing you must avoid when using personality typing to get better results and the mindset shift you need to make so you can engage with people that are slower communicators than you.

For even more good stuff, go to: http://borntoinfluence.com/personalitytypes


Mette Muller talks about how to design and structure your business based on your personality type, how to use personality type testing to really understand what your market wants, the truth about introverts and whether or not they're inherently more shy than other people.

Also, she shares the key questions you must ask yourself about your audience before delivering a presentation so you can use psychology effectively, the one thing you must avoid when using personality typing to get better results and the mindset shift you need to make so you can engage with people that are slower communicators than you.

For even more good stuff, go to: http://borntoinfluence.com/personalitytypes


Mario Brown talks about on all things FaceBook ads: how to properly budget your campaigns, the formula for a "good offer", whether or not to sell directly from your ads and how to keep them from going stale after 3-4 of days.

Also, he shares his biggest business failure, the formula for positioning yourself as an expert in your niche, what are the key elements of setting up your strategy for a retargeting campaign and more.

For even more goodies, go to: http://borntoinfluence.com/mariobrown


Justin Brooke talks about how he got from starting his biz with $60 and grew it to a six figure business within 11 months, the biggest secret to creating successful lead gen campaigns and the differences in retargeting campaigns in service vs product based businesses.

Also, he shares how to go about choosing your niche when starting with marketing online, the wrong way to use retargeting , the two metrics you must to improve in order to scale your business and much much more...

For more details and to get the links to all the resources mentioned in this interview, go to: http://borntoinfluence.com/justinbrooke

Direct download: Ep_43___Justin_Brooke_on_Scalable_Traffic_Strategies___IM___Part_2.mp3
Category:general -- posted at: 12:30am PST

Mario Brown talks about on all things FaceBook ads: how to properly budget your campaigns, the formula for a "good offer", whether or not to sell directly from your ads and how to keep them from going stale after 3-4 of days.

Also, he shares his biggest business failure, the formula for positioning yourself as an expert in your niche, what are the key elements of setting up your strategy for a retargeting campaign and more.

For even more goodies, go to: http://borntoinfluence.com/mariobrown


Justin Brooke talks about how he got from starting his biz with $60 and grew it to a six figure business within 11 months, the biggest secret to creating successful lead gen campaigns and the differences in retargeting campaigns in service vs product based businesses.

Also, he shares how to go about choosing your niche when starting with marketing online, the wrong way to use retargeting , the two metrics you must to improve in order to scale your business and much much more...

For more details and to get the links to all the resources mentioned in this interview, go to: http://borntoinfluence.com/justinbrooke

Direct download: Ep_42___Justin_Brooke_on_Scalable_Traffic_Strategies___IM___Part_1.mp3
Category:general -- posted at: 12:00am PST

In this interview, Esther Kiss talks abut what a mastermind really is about, what kind of topics / problems can you discuss in a mastermind and what to watch out for as the host of your mastermind.

Also, she talks about paid vs free masterminds, how to create a safe space so everyone feels like they can share their issues and what to consider logistics wise when starting your own mastermind.

For more good stuff, go to: http://borntoinfluence.com/MasterMinds

Direct download: Episode_41_Esther_on_Masterminds_Part_2.mp3
Category:general -- posted at: 7:49am PST

In this interview, Esther Kiss talks abut what a mastermind really is about, what kind of topics / problems can you discuss in a matermind and what to watch out for as the host of your mastermind.

Also, she talks about paid vs free masterminds, how to create a safe space so everyone feels like they can share their issues and what to consider logistics wise when starting your own mastermind.

For more good stuff, go to: http://borntoinfluence.com/MasterMinds


DJ Waldow, the Digital Marketing Evangelist talks about what marketing automation is, how to combine your online marketing with your offline marketing effectively and how to use content marketing to educate your prospects about your product without being salesy.

Also, he tells the story about the huge mistake Lowe's made in their marketing to him and thousands of other homeowners, what munchkins are and how to use them in your marketing to find out what pieces of marketing collateral are really working in your funnel.

For even more good stuff, visit http://borntoinfluence.com/DjWaldow


DJ Waldow, the Digital Marketing Evangelist talks about what marketing automation is, how to combine your online marketing with your offline marketing effectively and how to use content marketing to educate your prospects about your product without being salesy.

Also, he tells the story about the huge mistake Lowe's made in their marketing to him and thousands of other homeowners, what munchkins are and how to use them in your marketing to find out what pieces of marketing collateral are really working in your funnel.

For even more good stuff, visit http://borntoinfluence.com/DjWaldow


Dan Sherman shares how to use LinkedIn groups to position yourself as an expert, how to name your LinkedIn group the right way to optimize your lead gen and networking success and even how to avoid being labeled as as spammer when contacting people you don't know on LinkedIn.

Also, he talks about what mindset we need to be able to directly reach out to prospects on LinkedIn, how to capture leads from LinkedIn even if you're not allowed to promote in a group and much much more.

For more goodies, go to: http://borntoinfluence.com/DanSherman

Direct download: Ep_37___Dan_Sherman_Shares_His_Best_Tips_for_LinkedIn_Success___Part_2.mp3
Category:general -- posted at: 12:00am PST

Dan Sherman shares how to use LinkedIn groups to position yourself as an expert, how to name your LinkedIn group the right way to optimize your lead gen and networking success and even how to avoid being labeled as as spammer when contacting people you don't know on LinkedIn.

Also, he talks about what mindset we need to be able to directly reach out to prospects on LinkedIn, how to capture leads from LinkedIn even if you're not allowed to promote in a group and much much more.

For more goodies, go to: http://borntoinfluence.com/dansherman

Direct download: Ep_36___Dan_Sherman_Shares_His_Best_Tips_for_LinkedIn_Success___Part_1.mp3
Category:general -- posted at: 12:00am PST

Esther Kiss shares how to attract the best / highest quality attendees possible to the events you’re hosting, how to keep pinging, how to make sure you’re ALWAYS growing your network and what it really takes to literally get more opportunities than others in the same situation might.

Also, she shares her and Mette's go-to reference books for writing good sales copy (and marketing pieces in general) that are not only persuasive on a logical level but also connect with the audience emotionally. Plus, she reveals what her “secret weapon” is that helps her talk with strangers – it's something YOU can use to get to know just about anyone and everyone in an incredibly short period of time. To get more goodies, go to: http://borntoinfluence.com/topsevenbooks/

Direct download: Ep_35_Esther_on_the_Top_Seven_Books_Every_Entrepreneur_Should_Read.mp3
Category:general -- posted at: 12:00am PST

Clay Collins of LeadPages talks about why most people fail in business, what made the biggest difference for LeadPages to make their initial launch a success and what he did to "get inside the minds" of people in his market.

Also, he shares what phrase no longer works for opt-in CTA and what does, what's the one adjustment you can make to your YouTube videos to increase the opt-ins to your email list and much much more...

To get all the goodies, check out http://borntoinfluence.com/ClayCollins


Dennis Rosenberg debunks the myth of "free" online advertising through visibility and what's better for sales: branding or direct response advertising.

Also, he shares the key elements of setting up a PPC campaign so that it yields measurable and profitable results. He explains how to build an email sequence that gets good opens and how to "keep the conversation going" once they clicked on your ad.

For more information, go to http://borntoinfluence.com/DennisRosenberg

Direct download: Ep_33___Dennis_Rosenberg_on_How_to_Properly_Use_PPC_ads___Part_12.mp3
Category:general -- posted at: 12:00am PST

Dennis Rosenberg debunks the myth of "free" online advertising through visibility and what's better for sales: branding or direct response advertising.

Also, he shares the key elements of setting up a PPC campaign so that it yields measurable and profitable results. He explains how to build an email sequence that gets good opens and how to "keep the conversation going" once they clicked on your ad and more.

For more details, go to http://borntoinfluence.com/DennisRosenberg

Direct download: Ep_32___Dennis_Rosenberg_on_How_to_Properly_Use_PPC_ads___Part_1.mp3
Category:general -- posted at: 12:00am PST

James Roche shares what differentiates infoproducts that sell from the ones that don't, what's the difference between passive income and leveraged income and why authenticity is offer not only in who you are but in what you offer in your business as well.

Also, he reveals what does it take to get to a 7 figure business, the difference between being an introvert and being shy and the formula for building your tribe online.

Direct download: Episode_31_James_Roche_Part_2.mp3
Category:general -- posted at: 12:00am PST

James Roche shares what differentiates infoproducts that sell from the ones that don't, what's the difference between passive income and leveraged income and why authenticity is offer not only in who you are but in what you offer in your business as well.

Also, he reveals what does it take to get to a 7 figure business, the difference between being an introvert and being shy and the formula for building your tribe online.

Direct download: Episode_30_James_Roche_Part_1.mp3
Category:general -- posted at: 12:00am PST

Esther and Mette talk about how to choose what groups to join that will actually really support you, what to consider when choosing a mentor and how to create peer to peer relationships that are free of power struggle.

Also, they talk about why is it easier to make friends in the online marketing world then in the "real world", how to deal with friends and family when they don't quite “get” your business and how to avoid the syndrome called "supernova burnout.


Esther and Mette talk about how to choose what groups to join that will actually really support you, what to consider when choosing a mentor and how to create peer to peer relationships that are free of power struggle.

Also, they talk about why is it easier to make friends in the online marketing world then in the "real world", how to deal with friends and family when they don't quite “get” your business and how to avoid the syndrome called "supernova burnout".


Todd Brown is THE go-to expert in marketing and sales funnels automation. In this interview, he shares where the biggest breakthroughs come from in any market, what we need to have in place to get the best results in terms of conversion and what are the key elements of a good marketing funnel.

He also gives a step-by-step walk through with an example on how to evolve the marketing message so it matches your market's sophistication and how to use education based marketing that has your prospect at the edge of their seat, waiting to hear about your offer.

Direct download: Ep_27___Todd_Brown_on_Marketing_and_Sales_Funnel_Automation___Part_2.mp3
Category:general -- posted at: 12:00am PST

Todd Brown is THE go-to expert in marketing and sales funnels automation. In this interview, he shares where the biggest breakthroughs come from in any market, what we need to have in place to get the best results in terms of conversion and what are the key elements of a good marketing funnel.

He also gives a step-by-step walk through with an example on how to evolve the marketing message so it matches your market's sophistication and how to use education based marketing that has your prospect at the edge of their seat, waiting to hear about your offer.

Direct download: Ep_26___Todd_Brown_on_Marketing_and_Sales_Funnel_Automation__Part_1.mp3
Category:general -- posted at: 12:00am PST

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