Wed, 29 January 2014
Ep 50: Sales and Marketing Expert Perry Marshall On The 8020 Rule, its Fractal Nature and All... (Part 1)
Perry Marshall, author of the bestseller 80/20 Sales and Marketing, talks about how to use the 80/20 rule as it applies to predictinng your results in your marketing and sales forecasts and take your analysis to the next level.
Also, he explains where the 80/20 doesn't work, how to use the 80/20 to eliminate the factors that hinder your growth and what are the wrong things marketers typically outsource (and what should they do instead).
For even more good stuff, go to: http://borntoinfluence.com/iTunes
Direct download: Ep_50___Sales_and_Marketing_Expert_Perry_Marshall_On_The_8020_Rule_its_Fractal_Nature_and_All___Part_1.mp3
Category:general -- posted at: 3:00am EDT