Wed, 15 January 2014
DJ Waldow, the Digital Marketing Evangelist talks about what marketing automation is, how to combine your online marketing with your offline marketing effectively and how to use content marketing to educate your prospects about your product without being salesy.
Also, he tells the story about the huge mistake Lowe's made in their marketing to him and thousands of other homeowners, what munchkins are and how to use them in your marketing to find out what pieces of marketing collateral are really working in your funnel.
For even more good stuff, visit http://borntoinfluence.com/DjWaldow
Direct download: Ep_38___DJ_Waldow___Marketo___on_How_to_Do_Marketing_Funnel_Automation_Like_a_Real_Pro___Part_1.mp3
Category:general -- posted at: 12:00am PST