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David Jensen, author of The Naked Interview – Hiring Without Regret shares what you should avoid after interviewing a new employee, what to watch out for when hiring for remote positions and his biggest hiring nightmare story.

Also, he reveals how to motivate your employees to get them perform at their best, why he hired the cable guy for sales and when to use an HR manager.

For pictures and more, go to: http://borntoinfluence.com/DavidJensen

Direct download: Ep_128___David_Jensen_on_Hiring_New_Employees_Without_Regret___Part_1.mp3
Category:general -- posted at: 7:30am PST

Clint Arthur, GKIC InfoMarketer of the Year shares how to get booked on TV, how to do PR yourself the right way and how to use TV appearances in your marketing.

He also talks about how to create a TV segment proposal, how he prepared to get on the Today Show and the two things you need for effective marketing.

For pictures and more, go to: http://borntoinfluence.com/ClintArthur


Clint Arthur, GKIC InfoMarketer of the Year shares how to get booked on TV, how to do PR yourself the right way and how to use TV appearances in your marketing.

He also talks about how to create a TV segment proposal, how he prepared to get on the Today Show and the two things you need for effective marketing.

For pictures and more, go to: http://borntoinfluence.com/ClintArthur


Jairek Robbins shares the formula how to set goals that you can actually achieve, the one thing you need to keep up with your progress and how to maintain your enthusiasm for your work.

Also, he reveals the “secret to fulfillment”, how to figure out who you really are and the two things you should keep an eye out for when interacting with anyone.

For pictures and more, go to: http://borntoinfluence.com/JairekRobbins


Jairek Robbins shares the formula how to set goals that you can actually achieve, the one thing you need to keep up with your progress and how to maintain your enthusiasm for your work.

Also, he reveals the “secret to fulfillment”, how to figure out who you really are and the two things you should keep an eye out for when interacting with anyone.

For pictures and more, go to: http://borntoinfluence.com/JairekRobbins


James Schramko, founder of SuperFastBusiness, shows how to streamline your to-do list and get focused, what his crazy maniac ex-boss taught him about efficiency, why he produces four different podcasts and how he manages it all.

Also, he shares his marketing strategy for his four podcast shows, how to tell great stories, and what he learned from mythology and how it helps his business.

For pictures and more, go to: http://borntoinfluence.com/JamesSchramko


James Schramko, founder of SuperFastBusiness, shows how to streamline your to-do list and get focused, what his crazy maniac ex-boss taught him about efficiency, why he produces four different podcasts and how he manages it all.

Also, he shares his marketing strategy for his four podcast shows, how to tell great stories, and what he learned from mythology and how it helps his business.

For pictures and more, go to: http://borntoinfluence.com/JamesSchramko


Rick Barker, founder of the Music Industry Blueprint shares what it was like working with Taylor Swift early on in her career, how he went from DJ- ing to a leading online marketing expert and how marketing in the music business works, including how to build an audience.

Also, he reveals how marketing research shapes music content,what are the three levels of fan-dom and how to use it to communicate with your audience and how he built his email list through radio stations at no cost.

For pictures, a video and more resources, go to: http://borntoinfluence.com/RickBarker

Direct download: Ep_121___Rick_Barker_on_the_Blueprint_to_Building_an_Audience___Part_2.mp3
Category:general -- posted at: 12:00am PST

Rick Barker, founder of the Music Industry Blueprint shares what it was like working with Taylor Swift early on in her career, how he went from DJ- ing to a leading online marketing expert and how marketing in the music business works, including how to build an audience.

Also, he reveals how marketing research shapes music content,what are the three levels of fan-dom and how to use it to communicate with your audience and how he built his email list through radio stations at no cost.

For pictures, a video and more resources, go to: http://borntoinfluence.com/RickBarker

Direct download: Ep_120___Rick_Barker_on_the_Blueprint_to_Building_an_Audience___Part_1.mp3
Category:general -- posted at: 12:00am PST

Kenneth Vogt, founder of Vera Claritas reveals how he sold himself as a computer whiz kid before being a whiz kid was a "thing", his formula on how to get you to see your business from an aerial perspective, and how to use your charisma in your business.

Also, he shares how to assess what a prospect would be like to work with before you sign them up, what authenticity in your marketing has got to do with results and what are the “interesting metrics” vs metrics that matter in your marketing.

For pictures and more, go to: http://borntoinfluence.com/KennethVogt


Kenneth Vogt, founder of Vera Claritas reveals how he sold himself as a computer whiz kid before being a whiz kid was a "thing", his formula on how to get you to see your business from an aerial perspective, and how to use your charisma in your business.

Also, he shares how to assess what a prospect would be like to work with before you sign them up, what authenticity in your marketing has got to do with results and what are the “interesting metrics” vs metrics that matter in your marketing.

For pictures and more, go to: http://borntoinfluence.com/KennethVogt


Adil Amarsi, the founder of CopyLab.com shares the keys to his copywriting formula, what blind sales copy is, what words to avoid in your sales copy and what NOT to do in your sales letters.

Also, he reveals how to overcome writers' block, what are his go-to resources for great headlines andhow to generate content ideas for your sales letters.

For pictures and links to all the resources mentioned in this interview, go to:http://borntoinfluence.com/AdilAmarsi


Adil Amarsi, the founder of CopyLab.com shares the keys to his copywriting formula, what blind sales copy is, what words to avoid in your sales copy and what NOT to do in your sales letters.

Also, he reveals how to overcome writers' block, what are his go-to resources for great headlines andhow to generate content ideas for your sales letters.

For pictures and links to all the resources mentioned in this interview, go to: http://borntoinfluence.com/AdilAmarsi


Tina Forsyth, author of The Entrepreneur Trap shares what is a "yes list" and why you should focus on it, how to train someone so they do the job up to your standards and what you should NOT delegate in your business.

Also, she talks about her "tree trunk strategy" and how it can help your business, the two things you need to create revenue streams that will run without you and what you should have in your bio on your "About" page.

For pictures and links to all the resources mentioned in this interview, go to: http://borntoinfluence.com/TinaForsyth


Tina Forsyth, author of The Entrepreneur Trap shares what is a "yes list" and why you should focus on it, how to train someone so they do the job up to your standards and what you should NOT delegate in your business.

Also, she talks about her "tree trunk strategy" and how it can help your business, the two things you need to create revenue streams that will run without you and what you should have in your bio on your "About" page.

For pictures and links to all the resources mentioned in this interview, go to: http://borntoinfluence.com/TinaForsyth


Jennifer Bourn, Creative Director of Bourn Creative talks about how to understand what your clients want, what niching down means when you can't define your avatar and how to use Twitter to connect weeks ahead of time with the people you'll be meeting at conferences.

Also, she shares how to create evangelists for your brand, how to grow your business without going into debt and how to generate leads from your booth when sponsoring events.

For pictures and more, go to: http://borntoinfluence.com/JenniferBourn


Jennifer Bourn, Creative Director of Bourn Creative talks about how to understand what your clients want, what niching down means when you can't define your avatar and how to use Twitter to connect weeks ahead of time with the people you'll be meeting at conferences.

Also, she shares how to create evangelists for your brand, how to grow your business without going into debt and how to generate leads from your booth when sponsoring events.

For pictures and more, go to: http://borntoinfluence.com/JenniferBourn


Craig Eubanks, copywriter extraordinaire shares the two most powerful elements you need to have in your copywiriting, the secrets to writing killer subject lines that get your emails opened and how to write emails quickly.

Also, he talks about how to properly segment your email list, how to warm up your email list before launching a product and what to do with the non-active email subscribers after 3 months.

For pictures, links to the stuff we mentioned and more, go to: http://borntoinfluence.com/CraigEubanks


Craig Eubanks, copywriter extraordinaire shares the two most powerful elements you need to have in your copywiriting, the secrets to writing killer subject lines that get your emails opened and how to write emails quickly.

Also, he talks about how to properly segment your email list, how to warm up your email list before launching a product and what to do with the non-active email subscribers after 3 months.

For pictures, links to the stuff we mentioned and more, go to: http://borntoinfluence.com/CraigEubanks


Brian Carter, bestselling author of The Like Economy, talks about how to "kill two birds with one stone" when it comes to retargeting and email opt-ins, how to get started with retargeting cookies no money down and how to prevent running out of ideas for your ads.

Also, he shares how to maximize the value you get from your ads on pre-rolls on YouTube videos, why be boring on purpose on YouTube and how to target your ads on YouTube.

For pictures and more, go to: http://borntoinfluence.com/BrianCarter


Brian Carter, bestselling author of The Like Economy, talks about how to "kill two birds with one stone" when it comes to retargeting and email opt-ins, how to get started with retargeting cookies no money down and how to prevent running out of ideas for your ads.

Also, he shares how to maximize the value you get from your ads on pre-rolls on YouTube videos, why be boring on purpose on YouTube and how to target your ads on YouTube.

For pictures and more, go to: http://borntoinfluence.com/BrianCarter


Drew Canole, author of the Amazon bestseller Juicing Recipes, shares how to get the motivation to bring transformation about in your business and in your life, the criteria he used with new clients to facilitate fast growth and how to use video in your screening process when hiring new employees.

Also, he reveals how he marketed his book to become an Amazon bestseller in one of the most competitive categories, how to leverage your platform to get on TV, what you need to have in place if your business is expanding to China and how to build relationships with A-list influencers.

For pictures and more, go to: http://borntoinfluence.com/DrewCanole


Drew Canole, author of the Amazon bestseller Juicing Recipes, shares how to get the motivation to bring transformation about in your business and in your life, the criteria he used with new clients to facilitate fast growth and how to use video in your screening process when hiring new employees.

Also, he reveals how he marketed his book to become an Amazon bestseller in one of the most competitive categories, how to leverage your platform to get on TV, what you need to have in place if your business is expanding to China and how to build relationships with A-list influencers.

For pictures and more, go to: http://borntoinfluence.com/DrewCanole


Neil Patel, the co-founder of QuickSprout and KissMetrics shares how he went from selling car parts to making $20,000 / month while in high school, what are the non-vanity metricks in your business that you need to track and how to create an emotional bond with your prospect very quickly.

Also, he reveals what are the biggest mistakes newbies make when taking out their business contacts socially, role plays with Mette to show how he'd get to know a client better before taking them out to close a deal and shows how to leverage other people's audiences to build your influence

For pictures and more, go to: http://borntoinfluence.com/NeilPatel


Neil Patel, the co-founder of QuickSprout and KissMetrics shares how he went from selling car parts to making $20,000 / month while in high school, what are the non-vanity metricks in your business that you need to track and how to create an emotional bond with your prospect very quickly.

Also, he reveals what are the biggest mistakes newbies make when taking out their business contacts socially, role plays with Mette to show how he'd get to know a client better before taking them out to close a deal and shows how to leverage other people's audiences to build your influence

For pictures and more, go to: http://borntoinfluence.com/NeilPatel


Joel Comm shares how he used press releases to get his iPhone app to #1, how to separate good ideas from bad ones and how to pitch the story about your product to the media to get it picked up.

Also, he talks about what to expect from your PR campaign, how he uses direct mail in his high tech business and just how important is consistency in your content media strategy when building a brand.

For pictures and more, go to: http://borntoinfluence.com/JoelComm

Direct download: Ep_103___Joel_Comm_On_PR_and_Social_Media_Marketing___Part_2.mp3
Category:general -- posted at: 12:00am PST

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