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Syndication

Lars Hedenborg, real estate expert and the owner of a highly successful ReMax real estate agency reveals how to use Craigslist to generate targeted leads, how often to call your prospects (depending on how long they've been in your funnel) and what to do with your leads if you can't reach them on the phone.

Also, he shares how to streamline your business, how to filter your leads and how to generate good leads even in a bad economy.

For pictures and more, go to: http://borntoinfluence.com/LarsHedenborg


Nathan Latka, founder of Heyo, shares the issue with subscription businesses and how it can help you, how he increased retention at Heyo and what most small businesses get wrong in lead generation online.

Also, he reveals how to figure out your real metrics if you have a lot of non-enaded fans / likes on FaceBook, how to decide what new social networks to use for your business and how to track your ROI on social media.

For pictures and more, go to: http://borntoinfluence.com/NathanLatka


Nathan Latka, founder of Heyo, shares the issue with subscription businesses and how it can help you, how he increased retention at Heyo and what most small businesses get wrong in lead generation online.

Also, he reveals how to figure out your real metrics if you have a lot of non-enaded fans / likes on FaceBook, how to decide what new social networks to use for your business and how to track your ROI on social media.

For pictures and more, go to: http://borntoinfluence.com/NathanLatka


Pam Slim, author of Escape From Cubicle Nation and Body of Work, talks about defining your success metrics, the myth of following your passion, the reality around finding your mission and leaving a legacy vs building a lifesyle business.

Also, she shares what she dislikes in other entrepreneurs, talks about setting priorities in your work and career goals, dealing with anxiety around working on new projects and the role of voulnerability in business.

For pictures and more, go to: http://borntoinfluence.com//PamSlim


Pam Slim, author of Escape From Cubicle Nation and Body of Work, talks about defining your success metrics, the myth of following your passion, the reality around finding your mission and leaving a legacy vs building a lifesyle business.

Also, she shares what she dislikes in other entrepreneurs, talks about setting priorities in your work and career goals, dealing with anxiety around working on new projects and the role of voulnerability in business.

For pictures and more, go to: http://borntoinfluence.com//PamSlim


Adam Spiel, the master of FaceBook advertising, shares the four things you need for a FaceBook ad strategy that works, how to use custom audiences to target hyper active fans and how to keep up with FaceBook's constant changes.

Also, he reveals how to make your FaceBook ads stand out, how to get around the 20% text rule on your FaceBook ads, how to use retargeting correctly and much much more...

For show notes, pictures and links to the resources mentioned, go to: http://borntoinfluence.com/AdamSpiel


Adam Spiel, the master of FaceBook advertising, shares the four things you need for a FaceBook ad strategy that works, how to use custom audiences to target hyper active fans and how to keep up with FaceBook's constant changes.

Also, he reveals how to make your FaceBook ads stand out, how to get around the 20% text rule on your FaceBook ads, how to use retargeting correctly and much much more...

For show notes, pictures and links to the resources mentioned, go to: http://borntoinfluence.com/AdamSpiel


Joe Pulizzi, founder of The Content Marketing Institute shares the one thing you must do before creating new content, the step-by-step for creating a content marketing strategy and whether or not production quality matters in video in your content marketing.

Also, he reveals the truth about viral marketing, how long it takes for your content marketing to start generating results and how to get the Influencers in your niche to share your content.

For pictures and more, go to: http://borntoinfluence.com/JoePulizzi


Joe Pulizzi, founder of The Content Marketing Institute shares the one thing you must do before creating new content, the step-by-step for creating a content marketing strategy and whether or not production quality matters in video in your content marketing.

Also, he reveals the truth about viral marketing, how long it takes for your content marketing to start generating results and how to get the Influencers in your niche to share your content.

For pictures and more, go to: http://borntoinfluence.com/JoePulizzi


Paul Hoffman, CEO of The Success Creation Institute, shares how to plan your day to set yourself up for success, his take on positive thinking vs realistic expectations for successful marketing and how to make it easy for your customers to buy from you.

Also, he reveals how to create great strategic partnerships, how he got 10,000 opt-ins spontaneously and the one question you should ask yourself when writing your sales copy.

For pictures and more, go to: http://borntoinfluence.com/PaulHoffman

Direct download: Ep_145___Paul_Hoffman_on_Creating_Success_with_your_Marketing___Part_2.mp3
Category:general -- posted at: 12:00am PST

Paul Hoffman, CEO of The Success Creation Institute, shares how to plan your day to set yourself up for success, his take on positive thinking vs realistic expectations for successful marketing and how to make it easy for your customers to buy from you.

Also, he reveals how to create great strategic partnerships, how he got 10,000 opt-ins spontaneously and the one question you should ask yourself when writing your sales copy.

For pictures and more, go to: http://borntoinfluence.com/PaulHoffman

Direct download: Ep_144___Paul_Hoffman_on_Creating_Success_with_your_Marketing___Part_1.mp3
Category:general -- posted at: 2:00am PST

Steve Toth, Content Marketing Manager at Techwyse, reveals how to use content marketing to create credibility, how to distribute content on your site for best results in SEO, how to create an effective blogging strategy and how to re-purpose old content the right way.

Also, he shares whether you should really give away your best content for free, how to get new reviews for your brick & mortar through Google Maps and his take on SEO vs paid search for speedy results and better ROI.

For pictures and more, go to: http://borntoinfluence.com/SteveToth


Steve Toth, Content Marketing Manager at Techwyse, reveals how to use content marketing to create credibility, how to distribute content on your site for best results in SEO, how to create an effective blogging strategy and how to re-purpose old content the right way.

Also, he shares whether you should really give away your best content for free, how to get new reviews for your brick & mortar through Google Maps and his take on SEO vs paid search for speedy results and better ROI.

For pictures and more, go to: http://borntoinfluence.com/SteveToth


John Jantsch, bestselling author of Duct Tape Marketing shares how to clarify your USP, what to do with customer reviews on Yelp, Amazon, etc and how to get more referrals.

Also, he reveals how to stay out of price wars, how to break down your marketing into manageable chunks and how to use your strategy for decision making.

For pictures and more, go to: http://borntoinfluence.com/JohnJantsch

Direct download: Ep_141___John_Jantsch_on_Selling_and_Marketing_Duct_Tape_Style___Part_2.mp3
Category:general -- posted at: 12:00am PST

John Jantsch, bestselling author of Duct Tape Marketing shares how to clarify your USP, what to do with customer reviews on Yelp, Amazon, etc and how to get more referrals.

Also, he reveals how to stay out of price wars, how to break down your marketing into manageable chunks and how to use your strategy for decision making.

For pictures and more, go to: http://borntoinfluence.com/JohnJantsch

Direct download: Ep_140___John_Jantsch_on_Selling_and_Marketing_Duct_Tape_Style___Part_1.mp3
Category:general -- posted at: 12:30am PST

Vinnie Tortorich shares how and why he became “Internet famous”, the key to popularity online, how he grew his podcast got 350,000 downloads per month and the pitfalls of self-publishing a book.

Also, he reveals how he made 30k in just a few days as a kid during the holidays, how he monetized his podcast and how talking about Oprah helped him sell his fitness book.

For pictures and more, go to: http://borntoinfluence.com/VinnieTortorich


Vinnie Tortorich shares how and why he became “Internet famous”, the key to popularity online, how he grew his podcast got 350,000 downloads per month and the pitfalls of self-publishing a book.

Also, he reveals how he made 30k in just a few days as a kid during the holidays, how he monetized his podcast and how talking about Oprah helped him sell his fitness book.

For pictures and more, go to: http://borntoinfluence.com/VinnieTortorich


Patrick Precourt, founder of Life is Big, Live Big, shares how to market something intangible, how to get the prospects to convert when you're giving away too much for free and what's wrong with "doing your best".

Also, he reveals how to market a personal development business, how to find your passion and how to use your personal FB profile to bond with your community – and the issue of being controversial vs compelling your prospects.

For pictures and more, go to: http://borntoinfluence.com/PatrickPrecourt


Patrick Precourt, founder of Life is Big, Live Big, shares how to market something intangible, how to get the prospects to convert when you're giving away too much for free and what's wrong with "doing your best".

Also, he reveals how to market a personal development business, how to find your passion and how to use your personal FB profile to bond with your community – and the issue of being controversial vs compelling your prospects.

For pictures and more, go to: http://borntoinfluence.com/PatrickPrecourt


Scott Britton, former exec at SinglePlatform, shares how to sell effectively to local businesses, how to use cold emailing to get your foot in the door and the perfect cold call script that works.

Also, he shares what numbers to expect with the right cold calling strategy, what the REAL goal of a cold call is (and it's NOT selling!) and how to how to overcome shyness.

For pictures and more, got to: http://borntoinfluence.com/ScottBritton


Scott Britton, former exec at SinglePlatform, shares how to sell effectively to local businesses, how to use cold emailing to get your foot in the door and the perfect cold call script that works.

Also, he shares what numbers to expect with the right cold calling strategy, what the REAL goal of a cold call is (and it's NOT selling!) and how to how to overcome shyness.

For pictures and more, got to: http://borntoinfluence.com/ScottBritton


Brad Costanzo, founder of Costanzo Marketing, reveals how to get more reviews for your book and how to get clients from Amazon, what you must include on the first page of your book for lead generation and how to triple the Life Time Value of your customers.

Also, he reveals why you should avoid posting your fee schedule online, how to monetize your contentand the copywriting formula that works.

For pictures and more, go to: http://borntoinfluence.com/BradCostanzo


Brad Costanzo, founder of Costanzo Marketing, reveals how to get more reviews for your book and how to get clients from Amazon, what you must include on the first page of your book for lead generation and how to triple the Life Time Value of your customers.

Also, he reveals why you should avoid posting your fee schedule online, how to monetize your content and the copywriting formula that works.

For pictures and more, go to: http://borntoinfluence.com/BradCostanzo


Phillis Benson, founder of Virtual Partner shares what really goes on behind the scenes with big online launches, how to track the metrics in your business and the truth about creating passive income online.

Also, she reveals what events you should attend, how to stand out at events and how to use inexpensive events for lead generation.

For pictures and more, go to: http://borntoinfluence.com/PhillisBenson


Phillis Benson, founder of Virtual Partner shares what really goes on behind the scenes with big online launches, how to track the metrics in your business and the truth about creating passive income online.

Also, she reveals what events you should attend, how to stand out at events and how to use inexpensive events for lead generation.

For pictures and more, go to: http://borntoinfluence.com/PhillisBenson


David Jensen, author of The Naked Interview – Hiring Without Regret shares what you should avoid after interviewing a new employee, what to watch out for when hiring for remote positions and his biggest hiring nightmare story.

Also, he reveals how to motivate your employees to get them perform at their best, why he hired the cable guy for sales and when to use an HR manager.

For pictures and more, go to: http://borntoinfluence.com/DavidJensen

Direct download: Ep_129___David_Jensen_on_Hiring_New_Employees_Without_Regret___Part_2.mp3
Category:general -- posted at: 12:00am PST

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