Born To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!

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Syndication

Joel Comm shares how he used press releases to get his iPhone app to #1, how to separate good ideas from bad ones and how to pitch the story about your product to the media to get it picked up.

Also, he talks about what to expect from your PR campaign, how he uses direct mail in his high tech business and just how important is consistency in your content media strategy when building a brand.

For pictures and more, go to: http://borntoinfluence.com/JoelComm

Direct download: Ep_102___Joel_Comm_On_PR_and_Social_Media_Marketing___Part_1.mp3
Category:general -- posted at: 12:30am PST

Mark Anthony Bates, the Coach of Coaches shares how to sell your business if it was built around you as a personal brand, what to consider in your exit strategy when you're building your legacy and how to connect with REAL influencers on FaceBook.

Also, he talks about what to consider when testing your marketing campaigns online, the perfect conversation by design to get high profile buyers and how to adjust our message for introverts.

For pictures and more, go to: http://borntoinfluence.com/MarkAnthonyBates


Mark Anthony Bates, the Coach of Coaches shares how to sell your business if it was built around you as a personal brand, what to consider in your exit strategy when you're building your legacy and how to connect with REAL influencers on FaceBook.

Also, he talks about what to consider when testing your marketing campaigns online, the perfect conversation by design to get high profile buyers and how to adjust our message for introverts.

For pictures and more, go to: http://borntoinfluence.com/MarkAnthonyBates


In celebration of hitting the 100 episodes milestone, Esther and Mette share the top 5 most requested interview guests' take on how we can become more influential through our marketing. You'll hear Gary Vaynerchuk, Jeff Moore, Jay Baer, Perry Marshall and Mike Hill talk about what it means to be influential.

Also, Camari Ellis interviews Esther Kiss about her journey – both career wise and about the six countries she lived in before relocating to Los Angeles.

For more goodies, go to: http://borntoinfluence.com

Direct download: BONUS__GIFT___Celebrating_100_Episodes.mp3
Category:general -- posted at: 4:00am PST

Ian Greenleigh shares how he got a job as a social media manager because of his FaceBook ads and blogging strategies, how to get the attention of and engage with real influencers and what you should do to complement your ad campaigns for the best chance of success.

Also, he talks about how to evaluate someone's influence on social media beyond their Klout score, how to get guest blogging space on blogs where you don't have a relationship with the site's owner yet and he shares his strategies on growing your Twitter following.

For pictures and more, go to: http://borntoinfluence.com/IanGreenleigh


Ian Greenleigh shares how he got a job as a social media manager because of his FaceBook ads and blogging strategies, how to get the attention of and engage with real influencers and what you should do to complement your ad campaigns for the best chance of success.

Also, he talks about how to evaluate someone's influence on social media beyond their Klout score, how to get guest blogging space on blogs where you don't have a relationship with the site's owner yet and he shares his strategies on growing your Twitter following.

For pictures and more, go to: http://borntoinfluence.com/IanGreenleigh


Peggy McCall, the Bestseller Maker talks about the three things you must have in place to write a bestselling book, how long it takes to write a quality piece and when you should start marketing your book during the writing process.

Also, she shares what literary agents are looking for, how much does it cost to get a book properly promoted and what to expect from media interviews regarding book sales.

For pictures and more goodies, go to: http://borntoinfluence.com/PeggyMcColl

Direct download: Ep_97___Peggy_McColl_Tells_Her_Bestseller_Insider_Secrets___Part_2.mp3
Category:general -- posted at: 12:00am PST

Peggy McCall, the Bestseller Maker talks about the three things you must have in place to write a bestselling book, how long it takes to write a quality piece and when you should start marketing your book during the writing process.

Also, she shares what literary agents are looking for, how much does it cost to get a book properly promoted and what to expect from media interviews regarding book sales.

For pictures and more goodies, go to: http://borntoinfluence.com/PeggyMcColl

Direct download: Ep_96___Peggy_McColl_Tells_Her_Bestseller_Insider_Secrets___Part_1.mp3
Category:general -- posted at: 12:00am PST

Kim Garst shares the number one thing all businesses should use social media for, how to make sure you do don't get distracted with friends when working on your business using social media and her favorite tools for reaching out to people on FaceBook.

Also, she talks about the number one mistake entrepreneurs make on social media, how to get involved in the conversation of others on Twitter and how to adjust how you're connecting with Influencers depending on what social media platform you're on.

 

For pictures and more, go to: http://borntoinfluence.com/KimGarst

Direct download: Ep_95___Kim_Garst_Talks_Social_Media__Boom___Part_2.mp3
Category:general -- posted at: 12:00am PST

Kim Garst shares the number one thing all businesses should use social media for, how to make sure you do don't get distracted with friends when working on your business using social media and her favorite tools for reaching out to people on FaceBook.

Also, she talks about the number one mistake entrepreneurs make on social media, how to get involved in the conversation of others on Twitter and how to adjust how you're connecting with Influencers depending on what social media platform you're on.

For pictures and more, go to: http://borntoinfluence.com/KimGarst

Direct download: Ep_94___Kim_Garst_Talks_Social_Media__Boom___Part_1.mp3
Category:general -- posted at: 5:48pm PST

Chris Ducker, founder of Virtual Staff Finder, talks about the biggest mistakes business owners make when working with virtual assistants, what's missing from the Four Hour Workweek and what it really takes to lighten your work load as an entrepreneur.

Also, he shows how to dramatically reduce the time you spend in your inbox, how to set up your work flow processes correctly for your virtual assistants and what is the one thing that will destroy your business.

For pictures and more, go to: http://borntoinfluence.com/chrisducker

Direct download: Ep_93___Chris_Ducker_on_How_to_Become_Much_More_Productive.mp3
Category:general -- posted at: 1:30am PST

Jeff Moore talks about what it takes to be dealing with multi-billion dollar companies, what payment terms you need to consider when fulfilling large orders and how to know if you're ready to deal with a really large corporations.

Also, he shares the five questions you need to ask from all of your clients and customers, the number one problem that comes with growing your business too fast and what to do with your current clients when you get a large buyer for the first time.

For pictures and other goodies, go to: http://borntoinfluence.com/jeffmoore2

Direct download: Ep_92___Jeff_Moore_on_Dealing_with_Large_Corporations.mp3
Category:general -- posted at: 1:30am PST

Shane Johnston reveals what kind of funnels to create to make your launch a success, how to choose the right mix of media for your pre-launch sequence and how brick & mortar businesses can use advertising, contests and fan reviews on FaceBook to get more business.

Also, Shane talks about why you should avoid using stock photos in your FaceBook ads, how to build your email list through contests and how to create unstoppable momentum with your stakeholders.

For pictures and more goodies, go to: http://borntoinfluence.com/shanejohnston


Shane Johnston reveals what kind of funnels to create to make your launch a success, how to choose the right mix of media for your pre-launch sequence and how brick & mortar businesses can use advertising, contests and fan reviews on FaceBook to get more business.

Also, Shane talks about why you should avoid using stock photos in your FaceBook ads, how to build your email list through contests and how to create unstoppable momentum with your stakeholders.

For pictures and more goodies, go to: http://borntoinfluence.com/shanejohnston


Nikkea Devida shares her formula on what percentage healthy businesses allocate to getting

business, doing business and keeping score, what to outsource first and demonstrates the differences between delegating and dumping.

Also, she talks about the 80/20 rule of "inspired action" and trial & error vs systematized and automated processes in your business, the method she used to help get T. Harv Eker's organization ready for sale, how to create "walkaway power" in a sales situation and much much more.

To get the rest of the goods and see Nikkea in action, go to: http://borntoinfluence.com/NikkeaDevida


Nikkea Devida shares her formula on what percentage healthy businesses allocate to getting business, doing business and keeping score, what to outsource first and demonstrates the differences between delegating and dumping.

Also, she talks about the 80/20 rule of "inspired action" and trial & error vs systematized and automated processes in your business, the method she used to help get T. Harv Eker's organization ready for sale, how to create "walkaway power" in a sales situation and much much more.

To get the rest of the goods and see Nikkea in action, go to: http://borntoinfluence.com/NikkeaDevida


Dave Austin, Olympic coach and host of Beast Mode talks about his love of impossible challenges: how he got American Idol to give approval and be on his book cover in less than an hour; he reveals his formula to bring your your inner beast to get anything done and even how to engineer miracles.

Also, he shares his 5 step process in order to get your subconscious on board so you won't self-sabotage your success, the role of emotions when planning for the future and how to differentiate between the voice of intuition and following bright shiny objects.

For even more good stuff including pictures and his best tweetable quotes, go to http://borntoinfluence.com/DaveAustin


Dave Austin, Olympic coach and host of Beast Mode talks about his love of impossible challenges: how he got American Idol to give approval and be on his book cover in less than an hour; he reveals his formula to bring your your inner beast to get anything done and even how to engineer miracles.

Also, he shares his 5 step process in order to get your subconscious on board so you won't self-sabotage your success, the role of emotions when planning for the future and how to differentiate between the voice of intuition and following bright shiny objects.

For even more good stuff including pictures and his best tweetable quotes, go to http://borntoinfluence.com/DaveAustin


Lou Bortone, video marketing expert and former TV exec talks about the role of video in today's marketing, what types of video you can use as an alternative to "talking head" videos and what equipment you need to get started.

Also, her shares what are the "must have" videos for your business, how to use video in your marketing strategically and what to avoid in your video marketing.

For more good stuff, including pictures and links to everything mentioned in this interview, go to: http://borntoinfluence.com/LouBortone

Direct download: Ep_85___Lou_Bortones_Video_Marketing_Strategies_Revealed___Part_2.mp3
Category:general -- posted at: 12:00am PST

Lou Bortone, video marketing expert and former TV exec talks about the role of video in today's marketing, what types of video you can use as an alternative to "talking head" videos and what equipment you need to get started.

Also, her shares what are the "must have" videos for your business, how to use video in your marketing strategically and what to avoid in your video marketing .

For more good stuff, including pictures and links to everything mentioned in this interview, go to: http://borntoinfluence.com/LouBortone

Direct download: Ep_84___Lou_Bortones_Video_Marketing_Strategies_Revealed___Part_1.mp3
Category:general -- posted at: 12:00am PST

Kelsey Meyer, President of Influence & Co shares what publications you should be published in to really expertise your influence and expertise, how often you should publish articles and how long it will take before you see results and her step-by-step approach on how to get your article published in bigger magazines.

Also, she talks about how to maintain the relationships you start at conferences etc to keep growing your network, how to re-purpose your content and why you should avoid article directories.

For pictures and more, go to: http://borntoinfluence.com/KelseyMeyer

Direct download: Ep_83___Kelsey_Meyer_Talks_Influence__Co___Part_2.mp3
Category:general -- posted at: 12:00am PST

Kelsey Meyer, President of Influence & Co shares what publications you should be published in to really expertise your influence and expertise, how often you should publish articles and how long it will take before you see results and her step-by-step approach on how to get your article published in bigger magazines.

Also, she talks about how to maintain the relationships you start at conferences etc to keep growing your network, how to re-purpose your content and why you should avoid article directories.

For pictures and more, go to: http://borntoinfluence.com/KelseyMeyer

Direct download: Ep_82___Kelsey_Meyer_Talks_Influence__Co___Part_1.mp3
Category:general -- posted at: 12:00am PST

Chris Brisson, founder of Call Loop talksa bout what is the most effective marketing message delivery system for local businesses with a delivery rate of 85%, how speakers can get 90% opt in from the stage and Lead generation through texting.

Also, he shares how he outsourced his thank you cards, how he reduced shopping cart abandonment by 48% and what an integrated auto responder system must include.

For pics and more good stuff, go to: http://borntoinfluence.com/ChrisBrisson

Direct download: Ep_81___Chris_Brisson_Shares_his_Secret_Marketing_Loops___Part_2.mp3
Category:general -- posted at: 12:00am PST

Chris Brisson, founder of Call Loop talksa bout what is the most effective marketing message delivery system for local businesses with a delivery rate of 85%, how speakers can get 90% opt in from the stage and Lead generation through texting.

Also, he shares how he outsourced his thank you cards, how he reduced shopping cart abandonment by 48% and what an integrated auto responder system must include.

For pics and more good stuff, go to: http://borntoinfluence.com/ChrisBrisson

Direct download: Ep_80___Chris_Brisson_Shares_his_Secret_Marketing_Loops___Part_1.mp3
Category:general -- posted at: 12:00am PST

Joy Chudacoff, author of What's Next? Talks about what makes people buy, what to focus on when meeting new people (hint: it's not your elevator pitch) and what questions to ask to pre-screen your prospects before getting on the phone with them.

Also, she shares her formula on how to grow your network to start with group programs, her strategies on how to tap into your passion when starting a new business, the best way to grow your client list extremely fast and much much more...

For pictures and the rest of the goods, go to: http://borntoinfluence.com/JoyChudacoff


Joy Chudacoff, author of What's Next? Talks about what makes people buy, what to focus on when meeting new people (hint: it's not your elevator pitch) and what questions to ask to pre-screen your prospects before getting on the phone with them.

Also, she shares her formula on how to grow your network to start with group programs, her strategies on how to tap into your passion when starting a new business, the best way to grow your client list extremely fast and much much more...

For pictures and the rest of the goods, go to: http://borntoinfluence.com/JoyChudacoff


Jaime Tardy, Host of the Eventual Millionaire podcast shares how she started interviewing millionaires even though she didn't know any at the time, her biggest obstacles in starting a successful podcast and what she learned in terms of communication skills and how to establish a connection with the speakers at conferences before you even get there.

Also, she tells all about how she met Daymond John from Shark Tank and how you can connect with key influencers while at the conference, what she learned from Seth Godin about handling fear and what to look for a mastermind so it's the right fit for you.

For pictures and more, go to: http://borntoinfluence.com/JaimeTardy


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