Born To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!

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Dino Dogan, CEO and founder of Triberr, shares his strategies on how to grow your tribe: how to find the right people to connect with online, how to find content to curate on your social platforms and how the trust factor differs across social networks.

Also, he reveals why encouraging comments on your blog posts is not always the best course of action and what you should do instead, how to connect with influential people and how to get your audience to share your content.

For pictures and more, go to: http://borntoinfluence.com/DinoDogan


Dino Dogan, CEO and founder of Triberr, shares his strategies on how to grow your tribe: how to find the right people to connect with online, how to find content to curate on your social platforms and how the trust factor differs across social networks.

Also, he reveals why encouraging comments on your blog posts is not always the best course of action and what you should do instead, how to connect with influential people and how to get your audience to share your content.

For pictures and more, go to: http://borntoinfluence.com/DinoDogan


Ben Simkin, Managing Director of BusinessNET shares how to maximize your profits from each client, how to choose the right joint venture partners, how to create recurring income and how to profit from your unconverted leads.

Also, he reveals how to make FaceBook ads work for you, how to do targeting correctly for your FaceBook ads and the number one thing you must avoid in your advertising.

For pictures and more, go to: http://borntoinfluence.com/BenSimkin


Ben Simkin, Managing Director of BusinessNET shares how to maximize your profits from each client, how to choose the right joint venture partners, how to create recurring income and how to profit from your unconverted leads.

Also, he reveals how to make FaceBook ads work for you, how to do targeting correctly for your FaceBook ads and the number one thing you must avoid in your advertising.

For pictures and more, go to: http://borntoinfluence.com/BenSimkin


Andrew Lermsider, CMO at Q Link Wireless shares how he built a highly profitable business in a market that is literally on food stamps, how to create a landing page that converts, the best tools for split testing and the number one thing you must test in your email marketing.

Also, he reveals the truth about Google quality scores, how to lower your ad spend by 30% while improving your results and the number one thing you need for better conversions & sales.

For pictures and more, go to: http://borntoinfluence.com/AndrewLermsider


Andrew Lermsider, CMO at Q Link Wireless shares how he built a highly profitable business in a market that is literally on food stamps, how to create a landing page that converts, the best tools for split testing and the number one thing you must test in your email marketing.

Also, he reveals the truth about Google quality scores, how to lower your ad spend by 30% while improving your results and the number one thing you need for better conversions & sales.

For pictures and more, go to: http://borntoinfluence.com/AndrewLermsider


Tyler Collins, founder of Orange County SEO shares how to differentiate your content in an over-saturated niche, the pros and cons of buying pre-owned web sites and domain names from an SEO stand point and the truth about backlinking strategies and their value for your site's rankings.

Also, he reveals how to choose a great SEO consultant or provider, how to use Google news for newsjacking to get better rankings for your site and how to use Google authorship when building your expert status for your personal brand.

For pictures and more, go to: http://borntoinfluence.com/TylerCollins

Direct download: Ep_175___Tyler_Collins_Shares_his_SEO_Strategies___Part_2.mp3
Category:general -- posted at: 12:00am PST

Tyler Collins, founder of Orange County SEO shares how to differentiate your content in an over-saturated niche, the pros and cons of buying pre-owned web sites and domain names from an SEO stand point and the truth about backlinking strategies and their value for your site's rankings.

Also, he reveals how to choose a great SEO consultant or provider, how to use Google news for newsjacking to get better rankings for your site and how to use Google authorship when building your expert status for your personal brand.

For pictures and more, go to: http://borntoinfluence.com/TylerCollins

Direct download: Ep_174___Tyler_Collins_Shares_his_SEO_Strategies___Part_1.mp3
Category:general -- posted at: 12:00am PST

Geoff Ronning, co-founder of Stealth Seminar reveals how to create profitable webinars, the four biggest mistakes webinar presenters make and how to keep your webinar quality and results consistent.

Also, he reveals how to create a hook that draws people in at the top of your webinar, how to segment your list in your follow up for massive conversions and why you must avoid offering replays for your webinars.

"Think of what you could be in terms of... superhuman ~ Geoff Ronning via @born2influence Click To Tweet

For pictures and more, go to: http://borntoinfluence.com/GeoffRonning

Direct download: Ep_173___Geoff_Ronning_on_Webinars_that_Convert___Part_2.mp3
Category:general -- posted at: 3:30am PST

Geoff Ronning, co-founder of Stealth Seminar reveals how to create profitable webinars, the four biggest mistakes webinar presenters make and how to keep your webinar quality and results consistent.

Also, he reveals how to create a hook that draws people in at the top of your webinar, how to segment your list in your follow up for massive conversions and why you must avoid offering replays for your webinars.

"Think of what you could be in terms of... superhuman ~ Geoff Ronning via @born2influence  Click To Tweet

For pictures and more, go to: http://borntoinfluence.com/GeoffRonning

Direct download: Ep_172___Geoff_Ronning_on_Webinars_that_Convert___Part_1.mp3
Category:general -- posted at: 9:30pm PST

Los Silva, co-founder of StartUp Jungle, shares how to find out who your buyers are, how to price your initial offer and how to nurture the relationship with people on your list.

Also, he reveals what corporate sponsors and advertisers are looking for, how to do market research the right way and how to diversify your marketing channels.

For pictures and more, go to: http://borntoinfluence.com/LosSilva


Los Silva, co-founder of StartUp Jungle, shares how to find out who your buyers are, how to price your initial offer and how to nurture the relationship with people on your list.

Also, he reveals what corporate sponsors and advertisers are looking for, how to do market research the right way and how to diversify your marketing channels.

For pictures and more, go to: http://borntoinfluence.com/LosSilva


Brett Campbell, Director at Fiit Chicks shares how he built his fan base to over 185,000 people on FaceBook, how to manage a FaceBook group that leads to sales day after day and the thank you page strategy that makes your advertising pay for itself immediately.

Also, he reveals what to avoid when running FaceBook ads, how to create viral FaceBook contests and the non-negotiables of FaceBook marketing.

For pictures and more, go to: http://borntoinfluence.com/BrettCampbell


Brett Campbell, Director at Fiit Chicks shares how he built his fan base to over 185,000 people on FaceBook, how to manage a FaceBook group that leads to sales day after day and the thank you page strategy that makes your advertising pay for itself immediately.

Also, he reveals what to avoid when running FaceBook ads, how to create viral FaceBook contests and the non-negotiables of FaceBook marketing.

For pictures and more, go to: http://borntoinfluence.com/BrettCampbell


Gail Woodard, founder of Dudley Court Press, shares what writing a book can do for you and your business, common mistakes when self-publishing a book and the truth about ISBN numbers and why it matters.

Also, she reveals creative marketing strategies for generating buzz for your book, how to create a reader group for feedback during the writing process and how to use your book for prospecting and customer retention.

For pictures and more, go to: http://borntoinfluence.com/GailWoodard


Gail Woodard, founder of Dudley Court Press, shares what writing a book can do for you and your business, common mistakes when self-publishing a book and the truth about ISBN numbers and why it matters.

Also, she reveals creative marketing strategies for generating buzz for your book, how to create a reader group for feedback during the writing process and how to use your book for prospecting and customer retention.

For pictures and more, go to: http://borntoinfluence.com/GailWoodard


Ian Brodie, author of Email Persuasion shares how to get your value across even if you're introvert or shy, how to offer a "test drive" to demonstrate your skills (without doing free coaching sessions) and how to create a good value proposition.

Also, he reveals what kind of content to put in your email marketing campaigns, how to build a connection with your audience, how to conduct strategy sessions that convert, and how to close the sale without being pushy.

For pictures and the bonuses promised in this interview, go to: http://borntoinfluence.com/IanBrodie 


Ian Brodie, author of Email Persuasion shares how to get your value across even if you're introvert or shy, how to offer a "test drive" to demonstrate your skills (without doing free coaching sessions) and how to create a good value proposition.

Also, he reveals what kind of content to put in your email marketing campaigns, how to build a connection with your audience, how to conduct strategy sessions that convert, and how to close the sale without being pushy.

For pictures and the bonuses promised in this interview, go to: http://borntoinfluence.com/IanBrodie


Brandee Sweesy, Google Hangouts expert shares how to increase engagement with your clients & customers, Google Hangouts vs YouTube Live Events and how to title your Google Hangouts correctly for great keyword search results.

Also, she reveals how to promote you Google Hangout events, how to get comfortable on camera and how to use Hangouts for marketing offline businesses.

For pictures and more, go to: http://borntoinfluence.com/BrandeeSweesy

Direct download: Ep_163___Brandee_Sweesy_on_Using_Google_Hangouts_for_Business___Part_2.mp3
Category:general -- posted at: 12:30am PST

Brandee Sweesy, Google Hangouts expert shares how to increase engagement with your clients & customers, Google Hangouts vs YouTube Live Events and how to title your Google Hangouts correctly for great keyword search results.

Also, she reveals how to promote you Google Hangout events, how to get comfortable on camera and how to use Hangouts for marketing offline businesses.

For pictures and more, go to: http://borntoinfluence.com/BrandeeSweesy

Direct download: Ep_162___Brandee_Sweesy_on_Using_Google_Hangouts_for_Business___Part_1.mp3
Category:general -- posted at: 8:30pm PST

Nick Nanton, CEO of the Celebrity Branding Agency shares what you need to have in place to build a true personal brand, the formula for succeeding with using media in your marketing and how to get your first media appearances booked.

Also, he reveals how and when to use press releases, the mindset that creates a roadblock to your growth, how to create a fusion between branding and direct response marketing and much much more...

For show notes and links to the resources mentioned, go to: http://borntoinfluence.com/NickNanton


Nick Nanton, CEO of the Celebrity Branding Agency shares what you need to have in place to build a true personal brand, the formula for succeeding with using media in your marketing and how to get your first media appearances booked.

Also, he reveals how and when to use press releases, the mindset that creates a roadblock to your growth, how to create a fusion between branding and direct response marketing and much much more...

For show notes and links to the resources mentioned, go to: http://borntoinfluence.com/NickNanton


Aaron Fletcher, author of Stand Out! reveals what you must do before building a web site, how small businesses can create an effective marketing and sales funnel, how to engineer referrals and reviews and how to create a content roadmap for your content marketing strategy.

Also, he shares what are the mistakes business owners make when getting started with content marketing, how to maximize the traffic to your site, how to curate content for your social media pages the right way and much much more...

For pictures and more, go to: http://borntoinfluence.com/AaronFletcher


Aaron Fletcher, author of Stand Out! reveals what you must do before building a web site, how small businesses can create an effective marketing and sales funnel, how to engineer referrals and reviews and how to create a content roadmap for your content marketing strategy.

Also, he shares what are the mistakes business owners make when getting started with content marketing, how to maximize the traffic to your site, how to curate content for your social media pages the right way and much much more...

For pictures and more, go to: http://borntoinfluence.com/AaronFletcher


Kim Walsh-Phillips, CEO of the IO Creative Group, shares how to test your new ad campaign with just $50, how to generate buyers at the point of opt-in, when to ask for a referral from your customers and how to send business gifts that stand out.

Also, she reveals how to create your content marketing plan ahead of time for the month, what mistakes you must avoid when launching a product and how to do PR where you can leverage it into sales.

For show notes and links to everything mentioned in this episode, go to: http://borntoinfluence.com/KimWalshPhillips


Kim Walsh-Phillips, CEO of the IO Creative Group, shares how to test your new ad campaign with just $50, how to generate buyers at the point of opt-in, when to ask for a referral from your customers and how to send business gifts that stand out.

Also, she reveals how to create your content marketing plan ahead of time for the month, what mistakes you must avoid when launching a product and how to do PR where you can leverage it into sales.

For show notes and links to everything mentioned in this episode, go to: http://borntoinfluence.com/KimWalshPhillips


Lars Hedenborg, real estate expert and the owner of  a highly successful ReMax real estate agency reveals how to use Craigslist to generate targeted leads, how often to call your prospects (depending on how long they've been in your funnel) and what to do with your leads if you can't reach them on the phone.

Also, he shares how to streamline your business, how to filter your leads and how to generate good leads even in a bad economy.

For pictures and more, go to: http://borntoinfluence.com/LarsHedenborg


Lars Hedenborg, real estate expert and the owner of a highly successful ReMax real estate agency reveals how to use Craigslist to generate targeted leads, how often to call your prospects (depending on how long they've been in your funnel) and what to do with your leads if you can't reach them on the phone.

Also, he shares how to streamline your business, how to filter your leads and how to generate good leads even in a bad economy.

For pictures and more, go to: http://borntoinfluence.com/LarsHedenborg


Nathan Latka, founder of Heyo, shares the issue with subscription businesses and how it can help you, how he increased retention at Heyo and what most small businesses get wrong in lead generation online.

Also, he reveals how to figure out your real metrics if you have a lot of non-enaded fans / likes on FaceBook, how to decide what new social networks to use for your business and how to track your ROI on social media.

For pictures and more, go to: http://borntoinfluence.com/NathanLatka


Nathan Latka, founder of Heyo, shares the issue with subscription businesses and how it can help you, how he increased retention at Heyo and what most small businesses get wrong in lead generation online.

Also, he reveals how to figure out your real metrics if you have a lot of non-enaded fans / likes on FaceBook, how to decide what new social networks to use for your business and how to track your ROI on social media.

For pictures and more, go to: http://borntoinfluence.com/NathanLatka


Pam Slim, author of Escape From Cubicle Nation and Body of Work, talks about defining your success metrics, the myth of following your passion, the reality around finding your mission and leaving a legacy vs building a lifesyle business.

Also, she shares what she dislikes in other entrepreneurs, talks about setting priorities in your work and career goals, dealing with anxiety around working on new projects and the role of voulnerability in business.

For pictures and more, go to: http://borntoinfluence.com//PamSlim


Pam Slim, author of Escape From Cubicle Nation and Body of Work, talks about defining your success metrics, the myth of following your passion, the reality around finding your mission and leaving a legacy vs building a lifesyle business.

Also, she shares what she dislikes in other entrepreneurs, talks about setting priorities in your work and career goals, dealing with anxiety around working on new projects and the role of voulnerability in business.

For pictures and more, go to: http://borntoinfluence.com//PamSlim


Adam Spiel, the master of FaceBook advertising, shares the four things you need for a FaceBook ad strategy that works, how to use custom audiences to target hyper active fans and how to keep up with FaceBook's constant changes.

Also, he reveals how to make your FaceBook ads stand out, how to get around the 20% text rule on your FaceBook ads, how to use retargeting correctly and much much more...

For show notes, pictures and links to the resources mentioned, go to: http://borntoinfluence.com/AdamSpiel


Adam Spiel, the master of FaceBook advertising, shares the four things you need for a FaceBook ad strategy that works, how to use custom audiences to target hyper active fans and how to keep up with FaceBook's constant changes.

Also, he reveals how to make your FaceBook ads stand out, how to get around the 20% text rule on your FaceBook ads, how to use retargeting correctly and much much more...

For show notes, pictures and links to the resources mentioned, go to: http://borntoinfluence.com/AdamSpiel


Joe Pulizzi, founder of The Content Marketing Institute shares the one thing you must do before creating new content, the step-by-step for creating a content marketing strategy and whether or not production quality matters in video in your content marketing.

Also, he reveals the truth about viral marketing, how long it takes for your content marketing to start generating results and how to get the Influencers in your niche to share your content.

For pictures and more, go to: http://borntoinfluence.com/JoePulizzi


Joe Pulizzi, founder of The Content Marketing Institute shares the one thing you must do before creating new content, the step-by-step for creating a content marketing strategy and whether or not production quality matters in video in your content marketing.

Also, he reveals the truth about viral marketing, how long it takes for your content marketing to start generating results and how to get the Influencers in your niche to share your content.

For pictures and more, go to: http://borntoinfluence.com/JoePulizzi


Paul Hoffman, CEO of The Success Creation Institute, shares how to plan your day to set yourself up for success, his take on positive thinking vs realistic expectations for successful marketing and how to make it easy for your customers to buy from you.

Also, he reveals how to create great strategic partnerships, how he got 10,000 opt-ins spontaneously and the one question you should ask yourself when writing your sales copy.

For pictures and more, go to: http://borntoinfluence.com/PaulHoffman

Direct download: Ep_145___Paul_Hoffman_on_Creating_Success_with_your_Marketing___Part_2.mp3
Category:general -- posted at: 12:00am PST

Paul Hoffman, CEO of The Success Creation Institute, shares how to plan your day to set yourself up for success, his take on positive thinking vs realistic expectations for successful marketing and how to make it easy for your customers to buy from you.

Also, he reveals how to create great strategic partnerships, how he got 10,000 opt-ins spontaneously and the one question you should ask yourself when writing your sales copy.

For pictures and more, go to: http://borntoinfluence.com/PaulHoffman

Direct download: Ep_144___Paul_Hoffman_on_Creating_Success_with_your_Marketing___Part_1.mp3
Category:general -- posted at: 2:00am PST

Steve Toth, Content Marketing Manager at Techwyse, reveals how to use content marketing to create credibility, how to distribute content on your site for best results in SEO, how to create an effective blogging strategy and how to re-purpose old content the right way.

Also, he shares whether you should really give away your best content for free, how to get new reviews for your brick & mortar through Google Maps and his take on SEO vs paid search for speedy results and better ROI.

For pictures and more, go to: http://borntoinfluence.com/SteveToth


Steve Toth, Content Marketing Manager at Techwyse, reveals how to use content marketing to create credibility, how to distribute content on your site for best results in SEO, how to create an effective blogging strategy and how to re-purpose old content the right way.

Also, he shares whether you should really give away your best content for free, how to get new reviews for your brick & mortar through Google Maps and his take on SEO vs paid search for speedy results and better ROI.

For pictures and more, go to: http://borntoinfluence.com/SteveToth


John Jantsch, bestselling author of Duct Tape Marketing shares how to clarify your USP, what to do with customer reviews on Yelp, Amazon, etc and how to get more referrals.

Also, he reveals how to stay out of price wars, how to break down your marketing into manageable chunks and how to use your strategy for decision making.

For pictures and more, go to: http://borntoinfluence.com/JohnJantsch

Direct download: Ep_141___John_Jantsch_on_Selling_and_Marketing_Duct_Tape_Style___Part_2.mp3
Category:general -- posted at: 12:00am PST

John Jantsch, bestselling author of Duct Tape Marketing shares how to clarify your USP, what to do with customer reviews on Yelp, Amazon, etc and how to get more referrals.

Also, he reveals how to stay out of price wars, how to break down your marketing into manageable chunks and how to use your strategy for decision making.

For pictures and more, go to: http://borntoinfluence.com/JohnJantsch

Direct download: Ep_140___John_Jantsch_on_Selling_and_Marketing_Duct_Tape_Style___Part_1.mp3
Category:general -- posted at: 12:30am PST

Vinnie Tortorich shares how and why he became “Internet famous”, the key to popularity online, how he grew his podcast got 350,000 downloads per month and the pitfalls of self-publishing a book.

Also, he reveals how he made 30k in just a few days as a kid during the holidays, how he monetized his podcast and how talking about Oprah helped him sell his fitness book.

For pictures and more, go to: http://borntoinfluence.com/VinnieTortorich


Vinnie Tortorich shares how and why he became “Internet famous”, the key to popularity online, how he grew his podcast got 350,000 downloads per month and the pitfalls of self-publishing a book.

Also, he reveals how he made 30k in just a few days as a kid during the holidays, how he monetized his podcast and how talking about Oprah helped him sell his fitness book.

For pictures and more, go to: http://borntoinfluence.com/VinnieTortorich


Patrick Precourt, founder of Life is Big, Live Big, shares how to market something intangible, how to get the prospects to convert when you're giving away too much for free and what's wrong with "doing your best".

Also, he reveals how to market a personal development business, how to find your passion and how to use your personal FB profile to bond with your community – and the issue of being controversial vs compelling your prospects.

For pictures and more, go to: http://borntoinfluence.com/PatrickPrecourt


Patrick Precourt, founder of Life is Big, Live Big, shares how to market something intangible, how to get the prospects to convert when you're giving away too much for free and what's wrong with "doing your best".

Also, he reveals how to market a personal development business, how to find your passion and how to use your personal FB profile to bond with your community – and the issue of being controversial vs compelling your prospects.

For pictures and more, go to: http://borntoinfluence.com/PatrickPrecourt


Scott Britton, former exec at SinglePlatform, shares how to sell effectively to local businesses, how to use cold emailing to get your foot in the door and the perfect cold call script that works.

Also, he shares what numbers to expect with the right cold calling strategy, what the REAL goal of a cold call is (and it's NOT selling!) and how to how to overcome shyness.

For pictures and more, got to: http://borntoinfluence.com/ScottBritton


Scott Britton, former exec at SinglePlatform, shares how to sell effectively to local businesses, how to use cold emailing to get your foot in the door and the perfect cold call script that works.

Also, he shares what numbers to expect with the right cold calling strategy, what the REAL goal of a cold call is (and it's NOT selling!) and how to how to overcome shyness.

For pictures and more, got to: http://borntoinfluence.com/ScottBritton


Brad Costanzo, founder of Costanzo Marketing, reveals how to get more reviews for your book and how to get clients from Amazon, what you must include on the first page of your book for lead generation and how to triple the Life Time Value of your customers.

Also, he reveals why you should avoid posting your fee schedule online, how to monetize your contentand the copywriting formula that works.

For pictures and more, go to: http://borntoinfluence.com/BradCostanzo


Brad Costanzo, founder of Costanzo Marketing, reveals how to get more reviews for your book and how to get clients from Amazon, what you must include on the first page of your book for lead generation and how to triple the Life Time Value of your customers.

Also, he reveals why you should avoid posting your fee schedule online, how to monetize your content and the copywriting formula that works.

For pictures and more, go to: http://borntoinfluence.com/BradCostanzo


Phillis Benson, founder of Virtual Partner shares what really goes on behind the scenes with big online launches, how to track the metrics in your business and the truth about creating passive income online.

Also, she reveals what events you should attend, how to stand out at events and how to use inexpensive events for lead generation.

For pictures and more, go to: http://borntoinfluence.com/PhillisBenson


Phillis Benson, founder of Virtual Partner shares what really goes on behind the scenes with big online launches, how to track the metrics in your business and the truth about creating passive income online.

Also, she reveals what events you should attend, how to stand out at events and how to use inexpensive events for lead generation.

For pictures and more, go to: http://borntoinfluence.com/PhillisBenson


David Jensen, author of The Naked Interview – Hiring Without Regret shares what you should avoid after interviewing a new employee, what to watch out for when hiring for remote positions and his biggest hiring nightmare story.

Also, he reveals how to motivate your employees to get them perform at their best, why he hired the cable guy for sales and when to use an HR manager.

For pictures and more, go to: http://borntoinfluence.com/DavidJensen

Direct download: Ep_129___David_Jensen_on_Hiring_New_Employees_Without_Regret___Part_2.mp3
Category:general -- posted at: 12:00am PST

David Jensen, author of The Naked Interview – Hiring Without Regret shares what you should avoid after interviewing a new employee, what to watch out for when hiring for remote positions and his biggest hiring nightmare story.

Also, he reveals how to motivate your employees to get them perform at their best, why he hired the cable guy for sales and when to use an HR manager.

For pictures and more, go to: http://borntoinfluence.com/DavidJensen

Direct download: Ep_128___David_Jensen_on_Hiring_New_Employees_Without_Regret___Part_1.mp3
Category:general -- posted at: 7:30am PST

Clint Arthur, GKIC InfoMarketer of the Year shares how to get booked on TV, how to do PR yourself the right way and how to use TV appearances in your marketing.

He also talks about how to create a TV segment proposal, how he prepared to get on the Today Show and the two things you need for effective marketing.

For pictures and more, go to: http://borntoinfluence.com/ClintArthur


Clint Arthur, GKIC InfoMarketer of the Year shares how to get booked on TV, how to do PR yourself the right way and how to use TV appearances in your marketing.

He also talks about how to create a TV segment proposal, how he prepared to get on the Today Show and the two things you need for effective marketing.

For pictures and more, go to: http://borntoinfluence.com/ClintArthur


Jairek Robbins shares the formula how to set goals that you can actually achieve, the one thing you need to keep up with your progress and how to maintain your enthusiasm for your work.

Also, he reveals the “secret to fulfillment”, how to figure out who you really are and the two things you should keep an eye out for when interacting with anyone.

For pictures and more, go to: http://borntoinfluence.com/JairekRobbins


Jairek Robbins shares the formula how to set goals that you can actually achieve, the one thing you need to keep up with your progress and how to maintain your enthusiasm for your work.

Also, he reveals the “secret to fulfillment”, how to figure out who you really are and the two things you should keep an eye out for when interacting with anyone.

For pictures and more, go to: http://borntoinfluence.com/JairekRobbins


James Schramko, founder of SuperFastBusiness, shows how to streamline your to-do list and get focused, what his crazy maniac ex-boss taught him about efficiency, why he produces four different podcasts and how he manages it all.

Also, he shares his marketing strategy for his four podcast shows, how to tell great stories, and what he learned from mythology and how it helps his business.

For pictures and more, go to: http://borntoinfluence.com/JamesSchramko


James Schramko, founder of SuperFastBusiness, shows how to streamline your to-do list and get focused, what his crazy maniac ex-boss taught him about efficiency, why he produces four different podcasts and how he manages it all.

Also, he shares his marketing strategy for his four podcast shows, how to tell great stories, and what he learned from mythology and how it helps his business.

For pictures and more, go to: http://borntoinfluence.com/JamesSchramko


Rick Barker, founder of the Music Industry Blueprint shares what it was like working with Taylor Swift early on in her career, how he went from DJ- ing to a leading online marketing expert and how marketing in the music business works, including how to build an audience.

Also, he reveals how marketing research shapes music content,what are the three levels of fan-dom and how to use it to communicate with your audience and how he built his email list through radio stations at no cost.

For pictures, a video and more resources, go to: http://borntoinfluence.com/RickBarker

Direct download: Ep_121___Rick_Barker_on_the_Blueprint_to_Building_an_Audience___Part_2.mp3
Category:general -- posted at: 12:00am PST

Rick Barker, founder of the Music Industry Blueprint shares what it was like working with Taylor Swift early on in her career, how he went from DJ- ing to a leading online marketing expert and how marketing in the music business works, including how to build an audience.

Also, he reveals how marketing research shapes music content,what are the three levels of fan-dom and how to use it to communicate with your audience and how he built his email list through radio stations at no cost.

For pictures, a video and more resources, go to: http://borntoinfluence.com/RickBarker

Direct download: Ep_120___Rick_Barker_on_the_Blueprint_to_Building_an_Audience___Part_1.mp3
Category:general -- posted at: 12:00am PST

Kenneth Vogt, founder of Vera Claritas reveals how he sold himself as a computer whiz kid before being a whiz kid was a "thing", his formula on how to get you to see your business from an aerial perspective, and how to use your charisma in your business.

Also, he shares how to assess what a prospect would be like to work with before you sign them up, what authenticity in your marketing has got to do with results and what are the “interesting metrics” vs metrics that matter in your marketing.

For pictures and more, go to: http://borntoinfluence.com/KennethVogt


Kenneth Vogt, founder of Vera Claritas reveals how he sold himself as a computer whiz kid before being a whiz kid was a "thing", his formula on how to get you to see your business from an aerial perspective, and how to use your charisma in your business.

Also, he shares how to assess what a prospect would be like to work with before you sign them up, what authenticity in your marketing has got to do with results and what are the “interesting metrics” vs metrics that matter in your marketing.

For pictures and more, go to: http://borntoinfluence.com/KennethVogt


Adil Amarsi, the founder of CopyLab.com shares the keys to his copywriting formula, what blind sales copy is, what words to avoid in your sales copy and what NOT to do in your sales letters.

Also, he reveals how to overcome writers' block, what are his go-to resources for great headlines andhow to generate content ideas for your sales letters.

For pictures and links to all the resources mentioned in this interview, go to:http://borntoinfluence.com/AdilAmarsi


Adil Amarsi, the founder of CopyLab.com shares the keys to his copywriting formula, what blind sales copy is, what words to avoid in your sales copy and what NOT to do in your sales letters.

Also, he reveals how to overcome writers' block, what are his go-to resources for great headlines andhow to generate content ideas for your sales letters.

For pictures and links to all the resources mentioned in this interview, go to: http://borntoinfluence.com/AdilAmarsi


Tina Forsyth, author of The Entrepreneur Trap shares what is a "yes list" and why you should focus on it, how to train someone so they do the job up to your standards and what you should NOT delegate in your business.

Also, she talks about her "tree trunk strategy" and how it can help your business, the two things you need to create revenue streams that will run without you and what you should have in your bio on your "About" page.

For pictures and links to all the resources mentioned in this interview, go to: http://borntoinfluence.com/TinaForsyth


Tina Forsyth, author of The Entrepreneur Trap shares what is a "yes list" and why you should focus on it, how to train someone so they do the job up to your standards and what you should NOT delegate in your business.

Also, she talks about her "tree trunk strategy" and how it can help your business, the two things you need to create revenue streams that will run without you and what you should have in your bio on your "About" page.

For pictures and links to all the resources mentioned in this interview, go to: http://borntoinfluence.com/TinaForsyth


Jennifer Bourn, Creative Director of Bourn Creative talks about how to understand what your clients want, what niching down means when you can't define your avatar and how to use Twitter to connect weeks ahead of time with the people you'll be meeting at conferences.

Also, she shares how to create evangelists for your brand, how to grow your business without going into debt and how to generate leads from your booth when sponsoring events.

For pictures and more, go to: http://borntoinfluence.com/JenniferBourn


Jennifer Bourn, Creative Director of Bourn Creative talks about how to understand what your clients want, what niching down means when you can't define your avatar and how to use Twitter to connect weeks ahead of time with the people you'll be meeting at conferences.

Also, she shares how to create evangelists for your brand, how to grow your business without going into debt and how to generate leads from your booth when sponsoring events.

For pictures and more, go to: http://borntoinfluence.com/JenniferBourn


Craig Eubanks, copywriter extraordinaire shares the two most powerful elements you need to have in your copywiriting, the secrets to writing killer subject lines that get your emails opened and how to write emails quickly.

Also, he talks about how to properly segment your email list, how to warm up your email list before launching a product and what to do with the non-active email subscribers after 3 months.

For pictures, links to the stuff we mentioned and more, go to: http://borntoinfluence.com/CraigEubanks


Craig Eubanks, copywriter extraordinaire shares the two most powerful elements you need to have in your copywiriting, the secrets to writing killer subject lines that get your emails opened and how to write emails quickly.

Also, he talks about how to properly segment your email list, how to warm up your email list before launching a product and what to do with the non-active email subscribers after 3 months.

For pictures, links to the stuff we mentioned and more, go to: http://borntoinfluence.com/CraigEubanks


Brian Carter, bestselling author of The Like Economy, talks about how to "kill two birds with one stone" when it comes to retargeting and email opt-ins, how to get started with retargeting cookies no money down and how to prevent running out of ideas for your ads.

Also, he shares how to maximize the value you get from your ads on pre-rolls on YouTube videos, why be boring on purpose on YouTube and how to target your ads on YouTube.

For pictures and more, go to: http://borntoinfluence.com/BrianCarter


Brian Carter, bestselling author of The Like Economy, talks about how to "kill two birds with one stone" when it comes to retargeting and email opt-ins, how to get started with retargeting cookies no money down and how to prevent running out of ideas for your ads.

Also, he shares how to maximize the value you get from your ads on pre-rolls on YouTube videos, why be boring on purpose on YouTube and how to target your ads on YouTube.

For pictures and more, go to: http://borntoinfluence.com/BrianCarter


Drew Canole, author of the Amazon bestseller Juicing Recipes, shares how to get the motivation to bring transformation about in your business and in your life, the criteria he used with new clients to facilitate fast growth and how to use video in your screening process when hiring new employees.

Also, he reveals how he marketed his book to become an Amazon bestseller in one of the most competitive categories, how to leverage your platform to get on TV, what you need to have in place if your business is expanding to China and how to build relationships with A-list influencers.

For pictures and more, go to: http://borntoinfluence.com/DrewCanole


Drew Canole, author of the Amazon bestseller Juicing Recipes, shares how to get the motivation to bring transformation about in your business and in your life, the criteria he used with new clients to facilitate fast growth and how to use video in your screening process when hiring new employees.

Also, he reveals how he marketed his book to become an Amazon bestseller in one of the most competitive categories, how to leverage your platform to get on TV, what you need to have in place if your business is expanding to China and how to build relationships with A-list influencers.

For pictures and more, go to: http://borntoinfluence.com/DrewCanole


Neil Patel, the co-founder of QuickSprout and KissMetrics shares how he went from selling car parts to making $20,000 / month while in high school, what are the non-vanity metricks in your business that you need to track and how to create an emotional bond with your prospect very quickly.

Also, he reveals what are the biggest mistakes newbies make when taking out their business contacts socially, role plays with Mette to show how he'd get to know a client better before taking them out to close a deal and shows how to leverage other people's audiences to build your influence

For pictures and more, go to: http://borntoinfluence.com/NeilPatel


Neil Patel, the co-founder of QuickSprout and KissMetrics shares how he went from selling car parts to making $20,000 / month while in high school, what are the non-vanity metricks in your business that you need to track and how to create an emotional bond with your prospect very quickly.

Also, he reveals what are the biggest mistakes newbies make when taking out their business contacts socially, role plays with Mette to show how he'd get to know a client better before taking them out to close a deal and shows how to leverage other people's audiences to build your influence

For pictures and more, go to: http://borntoinfluence.com/NeilPatel


Joel Comm shares how he used press releases to get his iPhone app to #1, how to separate good ideas from bad ones and how to pitch the story about your product to the media to get it picked up.

Also, he talks about what to expect from your PR campaign, how he uses direct mail in his high tech business and just how important is consistency in your content media strategy when building a brand.

For pictures and more, go to: http://borntoinfluence.com/JoelComm

Direct download: Ep_103___Joel_Comm_On_PR_and_Social_Media_Marketing___Part_2.mp3
Category:general -- posted at: 12:00am PST

Joel Comm shares how he used press releases to get his iPhone app to #1, how to separate good ideas from bad ones and how to pitch the story about your product to the media to get it picked up.

Also, he talks about what to expect from your PR campaign, how he uses direct mail in his high tech business and just how important is consistency in your content media strategy when building a brand.

For pictures and more, go to: http://borntoinfluence.com/JoelComm

Direct download: Ep_102___Joel_Comm_On_PR_and_Social_Media_Marketing___Part_1.mp3
Category:general -- posted at: 12:30am PST

Mark Anthony Bates, the Coach of Coaches shares how to sell your business if it was built around you as a personal brand, what to consider in your exit strategy when you're building your legacy and how to connect with REAL influencers on FaceBook.

Also, he talks about what to consider when testing your marketing campaigns online, the perfect conversation by design to get high profile buyers and how to adjust our message for introverts.

For pictures and more, go to: http://borntoinfluence.com/MarkAnthonyBates


Mark Anthony Bates, the Coach of Coaches shares how to sell your business if it was built around you as a personal brand, what to consider in your exit strategy when you're building your legacy and how to connect with REAL influencers on FaceBook.

Also, he talks about what to consider when testing your marketing campaigns online, the perfect conversation by design to get high profile buyers and how to adjust our message for introverts.

For pictures and more, go to: http://borntoinfluence.com/MarkAnthonyBates


In celebration of hitting the 100 episodes milestone, Esther and Mette share the top 5 most requested interview guests' take on how we can become more influential through our marketing. You'll hear Gary Vaynerchuk, Jeff Moore, Jay Baer, Perry Marshall and Mike Hill talk about what it means to be influential.

Also, Camari Ellis interviews Esther Kiss about her journey – both career wise and about the six countries she lived in before relocating to Los Angeles.

For more goodies, go to: http://borntoinfluence.com

Direct download: BONUS__GIFT___Celebrating_100_Episodes.mp3
Category:general -- posted at: 4:00am PST

Ian Greenleigh shares how he got a job as a social media manager because of his FaceBook ads and blogging strategies, how to get the attention of and engage with real influencers and what you should do to complement your ad campaigns for the best chance of success.

Also, he talks about how to evaluate someone's influence on social media beyond their Klout score, how to get guest blogging space on blogs where you don't have a relationship with the site's owner yet and he shares his strategies on growing your Twitter following.

For pictures and more, go to: http://borntoinfluence.com/IanGreenleigh


Ian Greenleigh shares how he got a job as a social media manager because of his FaceBook ads and blogging strategies, how to get the attention of and engage with real influencers and what you should do to complement your ad campaigns for the best chance of success.

Also, he talks about how to evaluate someone's influence on social media beyond their Klout score, how to get guest blogging space on blogs where you don't have a relationship with the site's owner yet and he shares his strategies on growing your Twitter following.

For pictures and more, go to: http://borntoinfluence.com/IanGreenleigh


Peggy McCall, the Bestseller Maker talks about the three things you must have in place to write a bestselling book, how long it takes to write a quality piece and when you should start marketing your book during the writing process.

Also, she shares what literary agents are looking for, how much does it cost to get a book properly promoted and what to expect from media interviews regarding book sales.

For pictures and more goodies, go to: http://borntoinfluence.com/PeggyMcColl

Direct download: Ep_97___Peggy_McColl_Tells_Her_Bestseller_Insider_Secrets___Part_2.mp3
Category:general -- posted at: 12:00am PST

Peggy McCall, the Bestseller Maker talks about the three things you must have in place to write a bestselling book, how long it takes to write a quality piece and when you should start marketing your book during the writing process.

Also, she shares what literary agents are looking for, how much does it cost to get a book properly promoted and what to expect from media interviews regarding book sales.

For pictures and more goodies, go to: http://borntoinfluence.com/PeggyMcColl

Direct download: Ep_96___Peggy_McColl_Tells_Her_Bestseller_Insider_Secrets___Part_1.mp3
Category:general -- posted at: 12:00am PST

Kim Garst shares the number one thing all businesses should use social media for, how to make sure you do don't get distracted with friends when working on your business using social media and her favorite tools for reaching out to people on FaceBook.

Also, she talks about the number one mistake entrepreneurs make on social media, how to get involved in the conversation of others on Twitter and how to adjust how you're connecting with Influencers depending on what social media platform you're on.

 

For pictures and more, go to: http://borntoinfluence.com/KimGarst

Direct download: Ep_95___Kim_Garst_Talks_Social_Media__Boom___Part_2.mp3
Category:general -- posted at: 12:00am PST

Kim Garst shares the number one thing all businesses should use social media for, how to make sure you do don't get distracted with friends when working on your business using social media and her favorite tools for reaching out to people on FaceBook.

Also, she talks about the number one mistake entrepreneurs make on social media, how to get involved in the conversation of others on Twitter and how to adjust how you're connecting with Influencers depending on what social media platform you're on.

For pictures and more, go to: http://borntoinfluence.com/KimGarst

Direct download: Ep_94___Kim_Garst_Talks_Social_Media__Boom___Part_1.mp3
Category:general -- posted at: 5:48pm PST

Chris Ducker, founder of Virtual Staff Finder, talks about the biggest mistakes business owners make when working with virtual assistants, what's missing from the Four Hour Workweek and what it really takes to lighten your work load as an entrepreneur.

Also, he shows how to dramatically reduce the time you spend in your inbox, how to set up your work flow processes correctly for your virtual assistants and what is the one thing that will destroy your business.

For pictures and more, go to: http://borntoinfluence.com/chrisducker

Direct download: Ep_93___Chris_Ducker_on_How_to_Become_Much_More_Productive.mp3
Category:general -- posted at: 1:30am PST

Jeff Moore talks about what it takes to be dealing with multi-billion dollar companies, what payment terms you need to consider when fulfilling large orders and how to know if you're ready to deal with a really large corporations.

Also, he shares the five questions you need to ask from all of your clients and customers, the number one problem that comes with growing your business too fast and what to do with your current clients when you get a large buyer for the first time.

For pictures and other goodies, go to: http://borntoinfluence.com/jeffmoore2

Direct download: Ep_92___Jeff_Moore_on_Dealing_with_Large_Corporations.mp3
Category:general -- posted at: 1:30am PST

Shane Johnston reveals what kind of funnels to create to make your launch a success, how to choose the right mix of media for your pre-launch sequence and how brick & mortar businesses can use advertising, contests and fan reviews on FaceBook to get more business.

Also, Shane talks about why you should avoid using stock photos in your FaceBook ads, how to build your email list through contests and how to create unstoppable momentum with your stakeholders.

For pictures and more goodies, go to: http://borntoinfluence.com/shanejohnston


Shane Johnston reveals what kind of funnels to create to make your launch a success, how to choose the right mix of media for your pre-launch sequence and how brick & mortar businesses can use advertising, contests and fan reviews on FaceBook to get more business.

Also, Shane talks about why you should avoid using stock photos in your FaceBook ads, how to build your email list through contests and how to create unstoppable momentum with your stakeholders.

For pictures and more goodies, go to: http://borntoinfluence.com/shanejohnston


Nikkea Devida shares her formula on what percentage healthy businesses allocate to getting

business, doing business and keeping score, what to outsource first and demonstrates the differences between delegating and dumping.

Also, she talks about the 80/20 rule of "inspired action" and trial & error vs systematized and automated processes in your business, the method she used to help get T. Harv Eker's organization ready for sale, how to create "walkaway power" in a sales situation and much much more.

To get the rest of the goods and see Nikkea in action, go to: http://borntoinfluence.com/NikkeaDevida


Nikkea Devida shares her formula on what percentage healthy businesses allocate to getting business, doing business and keeping score, what to outsource first and demonstrates the differences between delegating and dumping.

Also, she talks about the 80/20 rule of "inspired action" and trial & error vs systematized and automated processes in your business, the method she used to help get T. Harv Eker's organization ready for sale, how to create "walkaway power" in a sales situation and much much more.

To get the rest of the goods and see Nikkea in action, go to: http://borntoinfluence.com/NikkeaDevida


Dave Austin, Olympic coach and host of Beast Mode talks about his love of impossible challenges: how he got American Idol to give approval and be on his book cover in less than an hour; he reveals his formula to bring your your inner beast to get anything done and even how to engineer miracles.

Also, he shares his 5 step process in order to get your subconscious on board so you won't self-sabotage your success, the role of emotions when planning for the future and how to differentiate between the voice of intuition and following bright shiny objects.

For even more good stuff including pictures and his best tweetable quotes, go to http://borntoinfluence.com/DaveAustin


Dave Austin, Olympic coach and host of Beast Mode talks about his love of impossible challenges: how he got American Idol to give approval and be on his book cover in less than an hour; he reveals his formula to bring your your inner beast to get anything done and even how to engineer miracles.

Also, he shares his 5 step process in order to get your subconscious on board so you won't self-sabotage your success, the role of emotions when planning for the future and how to differentiate between the voice of intuition and following bright shiny objects.

For even more good stuff including pictures and his best tweetable quotes, go to http://borntoinfluence.com/DaveAustin


Lou Bortone, video marketing expert and former TV exec talks about the role of video in today's marketing, what types of video you can use as an alternative to "talking head" videos and what equipment you need to get started.

Also, her shares what are the "must have" videos for your business, how to use video in your marketing strategically and what to avoid in your video marketing.

For more good stuff, including pictures and links to everything mentioned in this interview, go to: http://borntoinfluence.com/LouBortone

Direct download: Ep_85___Lou_Bortones_Video_Marketing_Strategies_Revealed___Part_2.mp3
Category:general -- posted at: 12:00am PST

Lou Bortone, video marketing expert and former TV exec talks about the role of video in today's marketing, what types of video you can use as an alternative to "talking head" videos and what equipment you need to get started.

Also, her shares what are the "must have" videos for your business, how to use video in your marketing strategically and what to avoid in your video marketing .

For more good stuff, including pictures and links to everything mentioned in this interview, go to: http://borntoinfluence.com/LouBortone

Direct download: Ep_84___Lou_Bortones_Video_Marketing_Strategies_Revealed___Part_1.mp3
Category:general -- posted at: 12:00am PST

Kelsey Meyer, President of Influence & Co shares what publications you should be published in to really expertise your influence and expertise, how often you should publish articles and how long it will take before you see results and her step-by-step approach on how to get your article published in bigger magazines.

Also, she talks about how to maintain the relationships you start at conferences etc to keep growing your network, how to re-purpose your content and why you should avoid article directories.

For pictures and more, go to: http://borntoinfluence.com/KelseyMeyer

Direct download: Ep_83___Kelsey_Meyer_Talks_Influence__Co___Part_2.mp3
Category:general -- posted at: 12:00am PST