Ep 103: Joel Comm On PR and Social Media Marketing (Part 2)

Joel Comm shares how he used press releases to get his iPhone app to #1, how to separate good ideas from bad ones and how to pitch the story about your product to the media to get it picked up.

Also, he talks about what to expect from your PR campaign, how he uses direct mail in his high tech business and just how important is consistency in your content media strategy when building a brand.

For pictures and more, go to: http://borntoinfluence.com/JoelComm