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Syndication

Jennifer Bourn, Creative Director of Bourn Creative talks about how to understand what your clients want, what niching down means when you can't define your avatar and how to use Twitter to connect weeks ahead of time with the people you'll be meeting at conferences.

Also, she shares how to create evangelists for your brand, how to grow your business without going into debt and how to generate leads from your booth when sponsoring events.

For pictures and more, go to: http://borntoinfluence.com/JenniferBourn