Ep 153: Nathan Latka on Lead Generation from FaceBook, Heyo Style (Part 2)

Nathan Latka, founder of Heyo, shares the issue with subscription businesses and how it can help you, how he increased retention at Heyo and what most small businesses get wrong in lead generation online.

Also, he reveals how to figure out your real metrics if you have a lot of non-enaded fans / likes on FaceBook, how to decide what new social networks to use for your business and how to track your ROI on social media.

For pictures and more, go to: http://borntoinfluence.com/NathanLatka