Ep 51: Sales and Marketing Expert Perry Marshall On The 80/20 Rule, its Fractal Nature and All... (Part 2)

Perry Marshall, author of the bestseller 80/20 Sales and Marketing, talks about how to use the 80/20 rule as it applies to predictinng your results in your marketing and sales forecasts and take your analysis to the next level.

Also, he explains where the 80/20 doesn't work, how to use the 80/20 to eliminate the factors that hinder your growth and what are the wrong things marketers typically outsource (and what should they do instead).

For even more good stuff, go to: http://borntoinfluence.com/iTunes