Tue, 31 December 2013
Jon Benson, master copywriter is the inventor of the “Ugly Video Sales Letter” / VSL fomula, which to date has brought in over 11 Billion dollars in sales. In this episode, Jon shares how to figure out what your customers are actually looking for, how to create rapport with strangers that at the first glance, what are the five key elements every sales letter must include, how the average business owner can start creating sales letters that work and much, much more...
Direct download: Ep_25_Jon_Benson___Master_Copywriter_tells_all_about_the_VSL___Part_2.mp3
Category:general -- posted at: 12:00am PDT