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Syndication

Justin Brooke talks about how he got from starting his biz with $60 and grew it to a six figure business within 11 months, the biggest secret to creating successful lead gen campaigns and the differences in retargeting campaigns in service vs product based businesses.

Also, he shares how to go about choosing your niche when starting with marketing online, the wrong way to use retargeting , the two metrics you must to improve in order to scale your business and much much more...

For more details and to get the links to all the resources mentioned in this interview, go to: http://borntoinfluence.com/justinbrooke

Direct download: Ep_42___Justin_Brooke_on_Scalable_Traffic_Strategies___IM___Part_1.mp3
Category:general -- posted at: 3:00am EDT

In this interview, Esther Kiss talks abut what a mastermind really is about, what kind of topics / problems can you discuss in a mastermind and what to watch out for as the host of your mastermind.

Also, she talks about paid vs free masterminds, how to create a safe space so everyone feels like they can share their issues and what to consider logistics wise when starting your own mastermind.

For more good stuff, go to: http://borntoinfluence.com/MasterMinds

Direct download: Episode_41_Esther_on_Masterminds_Part_2.mp3
Category:general -- posted at: 10:49am EDT

In this interview, Esther Kiss talks abut what a mastermind really is about, what kind of topics / problems can you discuss in a matermind and what to watch out for as the host of your mastermind.

Also, she talks about paid vs free masterminds, how to create a safe space so everyone feels like they can share their issues and what to consider logistics wise when starting your own mastermind.

For more good stuff, go to: http://borntoinfluence.com/MasterMinds


DJ Waldow, the Digital Marketing Evangelist talks about what marketing automation is, how to combine your online marketing with your offline marketing effectively and how to use content marketing to educate your prospects about your product without being salesy.

Also, he tells the story about the huge mistake Lowe's made in their marketing to him and thousands of other homeowners, what munchkins are and how to use them in your marketing to find out what pieces of marketing collateral are really working in your funnel.

For even more good stuff, visit http://borntoinfluence.com/DjWaldow


DJ Waldow, the Digital Marketing Evangelist talks about what marketing automation is, how to combine your online marketing with your offline marketing effectively and how to use content marketing to educate your prospects about your product without being salesy.

Also, he tells the story about the huge mistake Lowe's made in their marketing to him and thousands of other homeowners, what munchkins are and how to use them in your marketing to find out what pieces of marketing collateral are really working in your funnel.

For even more good stuff, visit http://borntoinfluence.com/DjWaldow


Dan Sherman shares how to use LinkedIn groups to position yourself as an expert, how to name your LinkedIn group the right way to optimize your lead gen and networking success and even how to avoid being labeled as as spammer when contacting people you don't know on LinkedIn.

Also, he talks about what mindset we need to be able to directly reach out to prospects on LinkedIn, how to capture leads from LinkedIn even if you're not allowed to promote in a group and much much more.

For more goodies, go to: http://borntoinfluence.com/DanSherman

Direct download: Ep_37___Dan_Sherman_Shares_His_Best_Tips_for_LinkedIn_Success___Part_2.mp3
Category:general -- posted at: 3:00am EDT

Dan Sherman shares how to use LinkedIn groups to position yourself as an expert, how to name your LinkedIn group the right way to optimize your lead gen and networking success and even how to avoid being labeled as as spammer when contacting people you don't know on LinkedIn.

Also, he talks about what mindset we need to be able to directly reach out to prospects on LinkedIn, how to capture leads from LinkedIn even if you're not allowed to promote in a group and much much more.

For more goodies, go to: http://borntoinfluence.com/dansherman

Direct download: Ep_36___Dan_Sherman_Shares_His_Best_Tips_for_LinkedIn_Success___Part_1.mp3
Category:general -- posted at: 3:00am EDT

Esther Kiss shares how to attract the best / highest quality attendees possible to the events you’re hosting, how to keep pinging, how to make sure you’re ALWAYS growing your network and what it really takes to literally get more opportunities than others in the same situation might.

Also, she shares her and Mette's go-to reference books for writing good sales copy (and marketing pieces in general) that are not only persuasive on a logical level but also connect with the audience emotionally. Plus, she reveals what her “secret weapon” is that helps her talk with strangers – it's something YOU can use to get to know just about anyone and everyone in an incredibly short period of time. To get more goodies, go to: http://borntoinfluence.com/topsevenbooks/

Direct download: Ep_35_Esther_on_the_Top_Seven_Books_Every_Entrepreneur_Should_Read.mp3
Category:general -- posted at: 3:00am EDT

Clay Collins of LeadPages talks about why most people fail in business, what made the biggest difference for LeadPages to make their initial launch a success and what he did to "get inside the minds" of people in his market.

Also, he shares what phrase no longer works for opt-in CTA and what does, what's the one adjustment you can make to your YouTube videos to increase the opt-ins to your email list and much much more...

To get all the goodies, check out http://borntoinfluence.com/ClayCollins


Dennis Rosenberg debunks the myth of "free" online advertising through visibility and what's better for sales: branding or direct response advertising.

Also, he shares the key elements of setting up a PPC campaign so that it yields measurable and profitable results. He explains how to build an email sequence that gets good opens and how to "keep the conversation going" once they clicked on your ad.

For more information, go to http://borntoinfluence.com/DennisRosenberg

Direct download: Ep_33___Dennis_Rosenberg_on_How_to_Properly_Use_PPC_ads___Part_12.mp3
Category:general -- posted at: 3:00am EDT