Fri, 31 January 2014
Mette Muller reveals the truth about what it really takes to organize the logistics of a "locational freedom based” business, how to deal with jet lag and how to make sure you keep your health on track (diet, exercise etc) while traveling. She also talks about the hidden costs of not planning for buffer days, her secret weapon to avoid winter blues and shares her tips on how to communicate with your family when you need time to take care of yourself to rejuvenate in the long term. For even more good stuff, go to http://borntoinfluence.com/traveling
Direct download: Ep_52___Mette_Muller_on_Traveling___Part_1.mp3
Category:general -- posted at: 3:00am EDT |
Thu, 30 January 2014
Ep 51: Sales and Marketing Expert Perry Marshall On The 80/20 Rule, its Fractal Nature and All... (Part 2)
Perry Marshall, author of the bestseller 80/20 Sales and Marketing, talks about how to use the 80/20 rule as it applies to predictinng your results in your marketing and sales forecasts and take your analysis to the next level. Also, he explains where the 80/20 doesn't work, how to use the 80/20 to eliminate the factors that hinder your growth and what are the wrong things marketers typically outsource (and what should they do instead). For even more good stuff, go to: http://borntoinfluence.com/iTunes
Direct download: Ep_51___Sales_and_Marketing_Expert_Perry_Marshall_On_The_8020_Rule_its_Fractal_Nature_and_All___Part_2.mp3
Category:general -- posted at: 3:00am EDT |
Wed, 29 January 2014
Ep 50: Sales and Marketing Expert Perry Marshall On The 8020 Rule, its Fractal Nature and All... (Part 1)
Perry Marshall, author of the bestseller 80/20 Sales and Marketing, talks about how to use the 80/20 rule as it applies to predictinng your results in your marketing and sales forecasts and take your analysis to the next level. Also, he explains where the 80/20 doesn't work, how to use the 80/20 to eliminate the factors that hinder your growth and what are the wrong things marketers typically outsource (and what should they do instead). For even more good stuff, go to: http://borntoinfluence.com/iTunes
Direct download: Ep_50___Sales_and_Marketing_Expert_Perry_Marshall_On_The_8020_Rule_its_Fractal_Nature_and_All___Part_1.mp3
Category:general -- posted at: 3:00am EDT |
Tue, 28 January 2014
Ep 49: Melissa Lanz on the Strategies to Creating a Successful Membership Site - Fresh 20 Style (Part 2)
Melissa Lanz shares how she used "thinking small" to build a 7 figure business (90k subscribers) in 3 years, how she conducted her initial research to enter a new market (and how to use surveys creatively) and the one key thing that made the biggest difference for her to be able to market effectively. She also talks about how to get started with advertising for online subscription businesses, what to look for in promo partners and the biggest mistake she made early on (had she not made this mistake, her business would be double in size) For more juicy goods, go to: http://borntoinfluence.com/melissalanz
Direct download: Ep_49___Melissa_Lanz_on_the_Strategies_to_Creating_a_Successful_Membership_Site_-_Fresh_20_Style___Part_2.mp3
Category:general -- posted at: 3:00am EDT |
Mon, 27 January 2014
Ep 48: Melissa Lanz on the Strategies to Creating a Successful Membership Site - Fresh 20 Style (Part 1)
Melissa Lanz shares how she used "thinking small" to build a 7 figure business (90k subscribers) in 3 years, how she conducted her initial research to enter a new market (and how to use surveys creatively) and the one key thing that made the biggest difference for her to be able to market effectively. She also talks about how to get started with advertising for online subscription businesses, what to look for in promo partners and the biggest mistake she made early on (had she not made this mistake, her business would be double in size) For more juicy goods, go to: http://borntoinfluence.com/melissalanz
Direct download: Ep_48___Melissa_Lanz_on_the_Strategies_to_Creating_a_Successful_Membership_Site_-_Fresh_20_Style___Part_1.mp3
Category:general -- posted at: 3:00am EDT |
Sat, 25 January 2014
Mette Muller talks about how to design and structure your business based on your personality type, how to use personality type testing to really understand what your market wants, the truth about introverts and whether or not they're inherently more shy than other people. Also, she shares the key questions you must ask yourself about your audience before delivering a presentation so you can use psychology effectively, the one thing you must avoid when using personality typing to get better results and the mindset shift you need to make so you can engage with people that are slower communicators than you. For even more good stuff, go to: http://borntoinfluence.com/personalitytypes
Direct download: Ep_47___Mette_Muller_on_Using_Personality_Types_in_Your_Marketing___Part_2.mp3
Category:general -- posted at: 3:00am EDT |
Fri, 24 January 2014
Mette Muller talks about how to design and structure your business based on your personality type, how to use personality type testing to really understand what your market wants, the truth about introverts and whether or not they're inherently more shy than other people. Also, she shares the key questions you must ask yourself about your audience before delivering a presentation so you can use psychology effectively, the one thing you must avoid when using personality typing to get better results and the mindset shift you need to make so you can engage with people that are slower communicators than you. For even more good stuff, go to: http://borntoinfluence.com/personalitytypes
Direct download: Ep_46___Mette_Muller_on_Using_Personality_Types_in_Your_Marketing___Part_1.mp3
Category:general -- posted at: 3:00am EDT |
Thu, 23 January 2014
Mario Brown talks about on all things FaceBook ads: how to properly budget your campaigns, the formula for a "good offer", whether or not to sell directly from your ads and how to keep them from going stale after 3-4 of days. Also, he shares his biggest business failure, the formula for positioning yourself as an expert in your niche, what are the key elements of setting up your strategy for a retargeting campaign and more. For even more goodies, go to: http://borntoinfluence.com/mariobrown
Direct download: Ep_45___Behind_The_Scenes_of_a_FaceBook_Masterclass_with_Mario_Brown___Part_2.mp3
Category:general -- posted at: 3:30am EDT |
Tue, 21 January 2014
Justin Brooke talks about how he got from starting his biz with $60 and grew it to a six figure business within 11 months, the biggest secret to creating successful lead gen campaigns and the differences in retargeting campaigns in service vs product based businesses. Also, he shares how to go about choosing your niche when starting with marketing online, the wrong way to use retargeting , the two metrics you must to improve in order to scale your business and much much more... For more details and to get the links to all the resources mentioned in this interview, go to: http://borntoinfluence.com/justinbrooke
Direct download: Ep_43___Justin_Brooke_on_Scalable_Traffic_Strategies___IM___Part_2.mp3
Category:general -- posted at: 3:30am EDT |
Tue, 21 January 2014
Mario Brown talks about on all things FaceBook ads: how to properly budget your campaigns, the formula for a "good offer", whether or not to sell directly from your ads and how to keep them from going stale after 3-4 of days. Also, he shares his biggest business failure, the formula for positioning yourself as an expert in your niche, what are the key elements of setting up your strategy for a retargeting campaign and more. For even more goodies, go to: http://borntoinfluence.com/mariobrown
Direct download: Ep_44___Behind_The_Scenes_of_a_FaceBook_Masterclass_with_Mario_Brown___Part_1.mp3
Category:general -- posted at: 2:30am EDT |