Born To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work! (general)

Categories

general

Archives

2018
August

2015
February

2014
July
June
May
April
March
February
January

2013
December

April 2024
S M T W T F S
     
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30

Syndication

Lou Bortone, video marketing expert and former TV exec talks about the role of video in today's marketing, what types of video you can use as an alternative to "talking head" videos and what equipment you need to get started.

Also, her shares what are the "must have" videos for your business, how to use video in your marketing strategically and what to avoid in your video marketing.

For more good stuff, including pictures and links to everything mentioned in this interview, go to: http://borntoinfluence.com/LouBortone

Direct download: Ep_85___Lou_Bortones_Video_Marketing_Strategies_Revealed___Part_2.mp3
Category:general -- posted at: 3:00am EDT

Lou Bortone, video marketing expert and former TV exec talks about the role of video in today's marketing, what types of video you can use as an alternative to "talking head" videos and what equipment you need to get started.

Also, her shares what are the "must have" videos for your business, how to use video in your marketing strategically and what to avoid in your video marketing .

For more good stuff, including pictures and links to everything mentioned in this interview, go to: http://borntoinfluence.com/LouBortone

Direct download: Ep_84___Lou_Bortones_Video_Marketing_Strategies_Revealed___Part_1.mp3
Category:general -- posted at: 3:00am EDT

Kelsey Meyer, President of Influence & Co shares what publications you should be published in to really expertise your influence and expertise, how often you should publish articles and how long it will take before you see results and her step-by-step approach on how to get your article published in bigger magazines.

Also, she talks about how to maintain the relationships you start at conferences etc to keep growing your network, how to re-purpose your content and why you should avoid article directories.

For pictures and more, go to: http://borntoinfluence.com/KelseyMeyer

Direct download: Ep_83___Kelsey_Meyer_Talks_Influence__Co___Part_2.mp3
Category:general -- posted at: 3:00am EDT

Kelsey Meyer, President of Influence & Co shares what publications you should be published in to really expertise your influence and expertise, how often you should publish articles and how long it will take before you see results and her step-by-step approach on how to get your article published in bigger magazines.

Also, she talks about how to maintain the relationships you start at conferences etc to keep growing your network, how to re-purpose your content and why you should avoid article directories.

For pictures and more, go to: http://borntoinfluence.com/KelseyMeyer

Direct download: Ep_82___Kelsey_Meyer_Talks_Influence__Co___Part_1.mp3
Category:general -- posted at: 3:00am EDT

Chris Brisson, founder of Call Loop talksa bout what is the most effective marketing message delivery system for local businesses with a delivery rate of 85%, how speakers can get 90% opt in from the stage and Lead generation through texting.

Also, he shares how he outsourced his thank you cards, how he reduced shopping cart abandonment by 48% and what an integrated auto responder system must include.

For pics and more good stuff, go to: http://borntoinfluence.com/ChrisBrisson

Direct download: Ep_81___Chris_Brisson_Shares_his_Secret_Marketing_Loops___Part_2.mp3
Category:general -- posted at: 3:00am EDT

Chris Brisson, founder of Call Loop talksa bout what is the most effective marketing message delivery system for local businesses with a delivery rate of 85%, how speakers can get 90% opt in from the stage and Lead generation through texting.

Also, he shares how he outsourced his thank you cards, how he reduced shopping cart abandonment by 48% and what an integrated auto responder system must include.

For pics and more good stuff, go to: http://borntoinfluence.com/ChrisBrisson

Direct download: Ep_80___Chris_Brisson_Shares_his_Secret_Marketing_Loops___Part_1.mp3
Category:general -- posted at: 3:00am EDT

Joy Chudacoff, author of What's Next? Talks about what makes people buy, what to focus on when meeting new people (hint: it's not your elevator pitch) and what questions to ask to pre-screen your prospects before getting on the phone with them.

Also, she shares her formula on how to grow your network to start with group programs, her strategies on how to tap into your passion when starting a new business, the best way to grow your client list extremely fast and much much more...

For pictures and the rest of the goods, go to: http://borntoinfluence.com/JoyChudacoff


Joy Chudacoff, author of What's Next? Talks about what makes people buy, what to focus on when meeting new people (hint: it's not your elevator pitch) and what questions to ask to pre-screen your prospects before getting on the phone with them.

Also, she shares her formula on how to grow your network to start with group programs, her strategies on how to tap into your passion when starting a new business, the best way to grow your client list extremely fast and much much more...

For pictures and the rest of the goods, go to: http://borntoinfluence.com/JoyChudacoff


Jaime Tardy, Host of the Eventual Millionaire podcast shares how she started interviewing millionaires even though she didn't know any at the time, her biggest obstacles in starting a successful podcast and what she learned in terms of communication skills and how to establish a connection with the speakers at conferences before you even get there.

Also, she tells all about how she met Daymond John from Shark Tank and how you can connect with key influencers while at the conference, what she learned from Seth Godin about handling fear and what to look for a mastermind so it's the right fit for you.

For pictures and more, go to: http://borntoinfluence.com/JaimeTardy


Jaime Tardy, Host of the Eventual Millionaire podcast shares how she started interviewing millionaires even though she didn't know any at the time, her biggest obstacles in starting a successful podcast and what she learned in terms of communication skills and how to establish a connection with the speakers at conferences before you even get there.

Also, she tells all about how she met Daymond John from Shark Tank and how you can connect with key influencers while at the conference, what she learned from Seth Godin about handling fear and what to look for a mastermind so it's the right fit for you.

For pictures and more, go to: http://borntoinfluence.com/JaimeTardy


Ryan Daniel Moran, host of the Freedom Fastlane podcast shares how he built his brand I love Yoga entirely on FaceBook in less than a year to a seven figure business, why he considers email a "dinosaur" and how to use FaceBook ads to drive traffic to your community page.

Also, he shares his techniques on getting rid of negative self-beliefs, the two things you need to pay attention in order to continuously grow and the criteria to keep in mind when choosing a business partner.

For pictures and more, go to: http://borntoinfluence.com/RyanDanielMoran

Direct download: Ep_75___Ryan_Daniel_Moran_Takes_the_Fast_Lane_Toward_Freedom___Part_2.mp3
Category:general -- posted at: 3:00am EDT

Ryan Daniel Moran, host of the Freedom Fastlane podcast shares how he built his brand I love Yoga entirely on FaceBook in less than a year to a seven figure business, why he considers email a "dinosaur" and how to use FaceBook ads to drive traffic to your community page.

Also, he shares his techniques on getting rid of negative self-beliefs, the two things you need to pay attention in order to continuously grow and the criteria to keep in mind when choosing a business partner.

For pictures and more, go to: http://borntoinfluence.com/RyanDanielMoran

Direct download: Ep_74___Ryan_Daniel_Moran_Takes_the_Fast_Lane_Toward_Freedom___Part_1.mp3
Category:general -- posted at: 3:00am EDT

Ken McArthur, bestselling author of Impact shares how he created his first JV that brought in $250,000 recurring revenue in the first 6 months, how he creates and runs 30+ live events a year and the secret that helped him build multiple sites that are in the top 3,000 most visited sites online (and it's not through paid ads or SEO).

He also talks about what is a viral loop cycle and how can you optimize it to get your message shared faster and more often, what really influences your customers' buying decisions and how to make our message memorable so you have maximum impact.

For pictures and more, go to: http://borntoinfluence.com/KenMcArthur

Direct download: Ep_73___Ken_McArthur_on_Making_Major_Impact___Part_2.mp3
Category:general -- posted at: 3:00am EDT

Ken McArthur, bestselling author of Impact shares how he created his first JV that brought in $250,000 recurring revenue in the first 6 months, how he creates and runs 30+ live events a year and the secret that helped him build multiple sites that are in the top 3,000 most visited sites online (and it's not through paid ads or SEO).

He also talks about what is a viral loop cycle and how can you optimize it to get your message shared faster and more often, what really influences your customers' buying decisions and how to make our message memorable so you have maximum impact.

For pictures and more, go to: http://borntoinfluence.com/KenMcArthur

Direct download: Ep_72___Ken_McArthur_on_Making_Major_Impact___Part_1.mp3
Category:general -- posted at: 3:00am EDT

Yanik Silver, founder of the Maverik 1000 talks about how to determine before committing something whether it's a diversion or something that will help you towards your goal, when corporate philanthropy is a gimmick and when is it real and how to use stories as psychological triggers to build your vision.

Also, he shares what are the two things you need to learn that have the biggest multiplier effect on your business, how to use your vision to get your team, investors and customers involved and what is the game he plays with his kids (and how it can help you grow your business).

For more goodies, go to http://borntoinfluence.com/YanikSilver


Yanik Silver, founder of the Maverik 1000 talks about how to determine before committing something whether it's a diversion or something that will help you towards your goal, when corporate philanthropy is a gimmick and when is it real and how to use stories as psychological triggers to build your vision.

Also, he shares what are the two things you need to learn that have the biggest multiplier effect on your business, how to use your vision to get your team, investors and customers involved and what is the game he plays with his kids (and how it can help you grow your business).

For more goodies, go to http://borntoinfluence.com/YanikSilver


Thomas Kjeldgaard, co-founder of PageModo and SplashPost talks about how he got 20% CTR in a FaceBook ad campaign, how to get customer data from your leads in the FaceBook newsfeed and how to target precisely with your FaceBook ads.

He also shares how how they tested PageModo before the launch to see if it had traction, how he connects with his audience and his tips to promote Splashpost in a sustainable way, what startups need to do before launching the first version of their products and his biggest business failures.

 

For pictures and more, go to: http:borntoinfluence.com/ThomasKjeldgaard


Thomas Kjeldgaard, co-founder of PageModo and SplashPost talks about how he got 20% CTR in a FaceBook ad campaign, how to get customer data from your leads in the FaceBook newsfeed and how to target precisely with your FaceBook ads.

He also shares how how they tested PageModo before the launch to see if it had traction, how he connects with his audience and his tips to promote Splashpost in a sustainable way, what startups need to do before launching the first version of their products and his biggest business failures.

 

For pictures and more, go to: http:borntoinfluence.com/ThomasKjeldgaard


Dr. Katherine Toubian talks about what she wishes they taught her in dental school, the one thing you need to have in place in order to flourish and how educating her prospects and patients helped her grow her business.

She also shares the impact of her email newsletter in her marketing and what are the things you need to look at when starting to really grow your business.

 

For pictures and more, go to: http://borntoinfluence.com/DrKatherineToubian


Dr. Katherine Toubian talks about what she wishes they taught her in dental school, the one thing you need to have in place in order to flourish and how educating her prospects and patients helped her grow her business.

She also shares the impact of her email newsletter in her marketing and what are the things you need to look at when starting to really grow your business.

 

For pictures and more, go to: http://borntoinfluence.com/DrKatherineToubian


Jonathan Mizel, traffic master and media buying expert talks about how he got inspired about emails back in 1993 when Clinton's press secretary, DD Meyers responded to an email, what specific things you need to know about your avatar to get the most for your money in your ad campaigns and how to get a really deep understanding of what your prospects want.

He also shares his tips on how to find your perfect audience, how to break through the "distraction factor" on social media and how to "trust jack" other people's email lists.

For pictures and other goodies, go to: http://borntoinfluence.com/JonathanMizel


Jonathan Mizel, traffic master and media buying expert talks about how he got inspired about emails back in 1993 when Clinton's press secretary, DD Meyers responded to an email, what specific things you need to know about your avatar to get the most for your money in your ad campaigns and how to get a really deep understanding of what your prospects want.

He also shares his tips on how to find your perfect audience, how to break through the "distraction factor" on social media and how to "trust jack" other people's email lists.

For pictures and other goodies, go to: http://borntoinfluence.com/JonathanMizel


Jim Palmer, host of Sick Like Glue podcast shares why email marketing can't be the only piece in your content marketing strategy, when to get started with your direct mail and how to properly re-purpose your content so it seems like you're a content marketing machine.

Also, he shares an exercise that will give you the list for your content for a whole year, how to not only put out content but create and own the platforms where you deliver and what's the biggest point of leverage you can do in your marketing (and it's free!)

For pictures and more, go to: http://borntoinfluence.com/JimPalmer

Direct download: Ep_63___Jim_Palmer_On_the_Power_of_Newsletters___Part_2.mp3
Category:general -- posted at: 3:00am EDT

Jim Palmer, host of Sick Like Glue podcast shares why email marketing can't be the only piece in your content marketing strategy, when to get started with your direct mail and how to properly re-purpose your content so it seems like you're a content marketing machine.

Also, he shares an exercise that will give you the list for your content for a whole year, how to not only put out content but create and own the platforms where you deliver and what's the biggest point of leverage you can do in your marketing (and it's free!)

For pictures and more, go to: http://borntoinfluence.com/JimPalmer

Direct download: Ep_62___Jim_Palmer_On_the_Power_of_Newsletters___Part_1.mp3
Category:general -- posted at: 3:00am EDT

Jay Baer, author of NY Times besteller Youtility, talks about "friend of mind" awareness, how to plan the content that you put on social media and the two step approach for finding how best to reach your customers.

Also, he shares his favorite tool to systematize and save time you spend on social media, how he marketed his book Youtilty to make it a NY Times bestseller and discusses transparency vs translucency when building a personal brand online.

For the rest of the goods, go to: http://borntoinfluence.com/JayBaer


Jay Baer, author of NY Times besteller Youtility, talks about "friend of mind" awareness, how to plan the content that you put on social media and the two step approach for finding how best to reach your customers.

Also, he shares his favorite tool to systematize and save time you spend on social media, how he marketed his book Youtilty to make it a NY Times bestseller and discusses transparency vs translucency when building a personal brand online.

For the rest of the goods, go to: http://borntoinfluence.com/JayBaer


Pat Flynn, host of the Smart Passive Income Podcast talks about his biggest regret about launching the show, how to conquer fear and the reality around "overnight success" for entrepreneurs.

He also shares how he chooses what products to become an affiliate, what he does VERY differently than other speakers and why he's keeping a public progress report about his new projects.

For a SPECIAL BONUS footage to see Pay Flynn play the trumpet, go to: http://borntoinfluence.com/PatFlynn


Pat Flynn, host of the Smart Passive Income Podcast talks about his biggest regret about launching the show, how to conquer fear and the reality around "overnight success" for entrepreneurs.

He also shares how he chooses what products to become an affiliate, what he does VERY differently than other speakers and why he's keeping a public progress report about his new projects.

For a SPECIAL BONUS footage to see Pay Flynn play the trumpet, go to: http://borntoinfluence.com/PatFlynn


Jim Williams, VP of Influitive shares how to engineer advocacy from your customer base for your product or service, the formula for motivating your buyers to advocate your product / service (the SAPS model (status, access, power and stuff)) and what are the two seemingly clashing marketing models that work best for Influitvie

Also, he explains who your advocates are and who you should be looking at to turn them into advocates for referrals, how to find the right target market for your outbound marketing campaigns and the new trends being to be cutting edge in sales.

For even more good stuff, go to: http://borntoinfluence.com/JimWilliams


Jim Williams, VP of Influitive shares how to engineer advocacy from your customer base for your product or service, the formula for motivating your buyers to advocate your product / service (the SAPS model (status, access, power and stuff)) and what are the two seemingly clashing marketing models that work best for Influitvie

Also, he explains who your advocates are and who you should be looking at to turn them into advocates for referrals, how to find the right target market for your outbound marketing campaigns and the new trends being to be cutting edge in sales.

For even more good stuff, go to: http://borntoinfluence.com/JimWilliams


Ric Payne, CEO of Principa shares what was the mindset shift that made the biggest difference for him that set him on the path of success, how he built a true community amongst his employees and how he built his business before venturing online through workshops and speaking gigs.

Also, he talks about how to build a stronger relationship with your clients for more referrals, recouping yourself after experiencing failures and what he looked for in his new hires while growing a business that is now $470 million / year.

For even more good stuff, go to http://borntoinfluence.com/ricpayne

Direct download: Ep_55___Ric_Payne_On_Results___Principas_CEO_is_on_a_Mission___Part_2.mp3
Category:general -- posted at: 3:00am EDT

Ric Payne, CEO of Principa shares what was the mindset shift that made the biggest difference for him that set him on the path of success, how he built a true community amongst his employees and how he built his business before venturing online through workshops and speaking gigs.

Also, he talks about how to build a stronger relationship with your clients for more referrals, recouping yourself after experiencing failures and what he looked for in his new hires while growing a business that is now $470 million / year.

For even more good stuff, go to http://borntoinfluence.com/ricpayne

Direct download: Ep_54___Ric_Payne_On_Results___Principas_CEO_is_on_a_Mission___Part_1.mp3
Category:general -- posted at: 3:00am EDT

Mette Muller reveals the truth about what it really takes to organize the logistics of a "locational freedom based” business, how to deal with jet lag and how to make sure you keep your health on track (diet, exercise etc) while traveling.

She also talks about the hidden costs of not planning for buffer days, her secret weapon to avoid winter blues and shares her tips on how to communicate with your family when you need time to take care of yourself to rejuvenate in the long term.

For even more good stuff, go to http://borntoinfluence.com/traveling

Direct download: Ep_53___Mette_Muller_on_Traveling___Part_2.mp3
Category:general -- posted at: 3:00am EDT

Mette Muller reveals the truth about what it really takes to organize the logistics of a "locational freedom based” business, how to deal with jet lag and how to make sure you keep your health on track (diet, exercise etc) while traveling.

She also talks about the hidden costs of not planning for buffer days, her secret weapon to avoid winter blues and shares her tips on how to communicate with your family when you need time to take care of yourself to rejuvenate in the long term.

For even more good stuff, go to http://borntoinfluence.com/traveling

Direct download: Ep_52___Mette_Muller_on_Traveling___Part_1.mp3
Category:general -- posted at: 3:00am EDT

Perry Marshall, author of the bestseller 80/20 Sales and Marketing, talks about how to use the 80/20 rule as it applies to predictinng your results in your marketing and sales forecasts and take your analysis to the next level.

Also, he explains where the 80/20 doesn't work, how to use the 80/20 to eliminate the factors that hinder your growth and what are the wrong things marketers typically outsource (and what should they do instead).

For even more good stuff, go to: http://borntoinfluence.com/iTunes


Perry Marshall, author of the bestseller 80/20 Sales and Marketing, talks about how to use the 80/20 rule as it applies to predictinng your results in your marketing and sales forecasts and take your analysis to the next level.

Also, he explains where the 80/20 doesn't work, how to use the 80/20 to eliminate the factors that hinder your growth and what are the wrong things marketers typically outsource (and what should they do instead).

For even more good stuff, go to: http://borntoinfluence.com/iTunes


Melissa Lanz shares how she used "thinking small" to build a 7 figure business (90k subscribers) in 3 years, how she conducted her initial research to enter a new market (and how to use surveys creatively) and the one key thing that made the biggest difference for her to be able to market effectively.

She also talks about how to get started with advertising for online subscription businesses, what to look for in promo partners and the biggest mistake she made early on (had she not made this mistake, her business would be double in size)

For more juicy goods, go to: http://borntoinfluence.com/melissalanz


Melissa Lanz shares how she used "thinking small" to build a 7 figure business (90k subscribers) in 3 years, how she conducted her initial research to enter a new market (and how to use surveys creatively) and the one key thing that made the biggest difference for her to be able to market effectively.

She also talks about how to get started with advertising for online subscription businesses, what to look for in promo partners and the biggest mistake she made early on (had she not made this mistake, her business would be double in size)

For more juicy goods, go to: http://borntoinfluence.com/melissalanz


Mette Muller talks about how to design and structure your business based on your personality type, how to use personality type testing to really understand what your market wants, the truth about introverts and whether or not they're inherently more shy than other people.

Also, she shares the key questions you must ask yourself about your audience before delivering a presentation so you can use psychology effectively, the one thing you must avoid when using personality typing to get better results and the mindset shift you need to make so you can engage with people that are slower communicators than you.

For even more good stuff, go to: http://borntoinfluence.com/personalitytypes


Mette Muller talks about how to design and structure your business based on your personality type, how to use personality type testing to really understand what your market wants, the truth about introverts and whether or not they're inherently more shy than other people.

Also, she shares the key questions you must ask yourself about your audience before delivering a presentation so you can use psychology effectively, the one thing you must avoid when using personality typing to get better results and the mindset shift you need to make so you can engage with people that are slower communicators than you.

For even more good stuff, go to: http://borntoinfluence.com/personalitytypes


Mario Brown talks about on all things FaceBook ads: how to properly budget your campaigns, the formula for a "good offer", whether or not to sell directly from your ads and how to keep them from going stale after 3-4 of days.

Also, he shares his biggest business failure, the formula for positioning yourself as an expert in your niche, what are the key elements of setting up your strategy for a retargeting campaign and more.

For even more goodies, go to: http://borntoinfluence.com/mariobrown


Justin Brooke talks about how he got from starting his biz with $60 and grew it to a six figure business within 11 months, the biggest secret to creating successful lead gen campaigns and the differences in retargeting campaigns in service vs product based businesses.

Also, he shares how to go about choosing your niche when starting with marketing online, the wrong way to use retargeting , the two metrics you must to improve in order to scale your business and much much more...

For more details and to get the links to all the resources mentioned in this interview, go to: http://borntoinfluence.com/justinbrooke

Direct download: Ep_43___Justin_Brooke_on_Scalable_Traffic_Strategies___IM___Part_2.mp3
Category:general -- posted at: 3:30am EDT

Mario Brown talks about on all things FaceBook ads: how to properly budget your campaigns, the formula for a "good offer", whether or not to sell directly from your ads and how to keep them from going stale after 3-4 of days.

Also, he shares his biggest business failure, the formula for positioning yourself as an expert in your niche, what are the key elements of setting up your strategy for a retargeting campaign and more.

For even more goodies, go to: http://borntoinfluence.com/mariobrown


Justin Brooke talks about how he got from starting his biz with $60 and grew it to a six figure business within 11 months, the biggest secret to creating successful lead gen campaigns and the differences in retargeting campaigns in service vs product based businesses.

Also, he shares how to go about choosing your niche when starting with marketing online, the wrong way to use retargeting , the two metrics you must to improve in order to scale your business and much much more...

For more details and to get the links to all the resources mentioned in this interview, go to: http://borntoinfluence.com/justinbrooke

Direct download: Ep_42___Justin_Brooke_on_Scalable_Traffic_Strategies___IM___Part_1.mp3
Category:general -- posted at: 3:00am EDT

In this interview, Esther Kiss talks abut what a mastermind really is about, what kind of topics / problems can you discuss in a mastermind and what to watch out for as the host of your mastermind.

Also, she talks about paid vs free masterminds, how to create a safe space so everyone feels like they can share their issues and what to consider logistics wise when starting your own mastermind.

For more good stuff, go to: http://borntoinfluence.com/MasterMinds

Direct download: Episode_41_Esther_on_Masterminds_Part_2.mp3
Category:general -- posted at: 10:49am EDT

In this interview, Esther Kiss talks abut what a mastermind really is about, what kind of topics / problems can you discuss in a matermind and what to watch out for as the host of your mastermind.

Also, she talks about paid vs free masterminds, how to create a safe space so everyone feels like they can share their issues and what to consider logistics wise when starting your own mastermind.

For more good stuff, go to: http://borntoinfluence.com/MasterMinds


DJ Waldow, the Digital Marketing Evangelist talks about what marketing automation is, how to combine your online marketing with your offline marketing effectively and how to use content marketing to educate your prospects about your product without being salesy.

Also, he tells the story about the huge mistake Lowe's made in their marketing to him and thousands of other homeowners, what munchkins are and how to use them in your marketing to find out what pieces of marketing collateral are really working in your funnel.

For even more good stuff, visit http://borntoinfluence.com/DjWaldow


DJ Waldow, the Digital Marketing Evangelist talks about what marketing automation is, how to combine your online marketing with your offline marketing effectively and how to use content marketing to educate your prospects about your product without being salesy.

Also, he tells the story about the huge mistake Lowe's made in their marketing to him and thousands of other homeowners, what munchkins are and how to use them in your marketing to find out what pieces of marketing collateral are really working in your funnel.

For even more good stuff, visit http://borntoinfluence.com/DjWaldow


Dan Sherman shares how to use LinkedIn groups to position yourself as an expert, how to name your LinkedIn group the right way to optimize your lead gen and networking success and even how to avoid being labeled as as spammer when contacting people you don't know on LinkedIn.

Also, he talks about what mindset we need to be able to directly reach out to prospects on LinkedIn, how to capture leads from LinkedIn even if you're not allowed to promote in a group and much much more.

For more goodies, go to: http://borntoinfluence.com/DanSherman

Direct download: Ep_37___Dan_Sherman_Shares_His_Best_Tips_for_LinkedIn_Success___Part_2.mp3
Category:general -- posted at: 3:00am EDT

Dan Sherman shares how to use LinkedIn groups to position yourself as an expert, how to name your LinkedIn group the right way to optimize your lead gen and networking success and even how to avoid being labeled as as spammer when contacting people you don't know on LinkedIn.

Also, he talks about what mindset we need to be able to directly reach out to prospects on LinkedIn, how to capture leads from LinkedIn even if you're not allowed to promote in a group and much much more.

For more goodies, go to: http://borntoinfluence.com/dansherman

Direct download: Ep_36___Dan_Sherman_Shares_His_Best_Tips_for_LinkedIn_Success___Part_1.mp3
Category:general -- posted at: 3:00am EDT

Esther Kiss shares how to attract the best / highest quality attendees possible to the events you’re hosting, how to keep pinging, how to make sure you’re ALWAYS growing your network and what it really takes to literally get more opportunities than others in the same situation might.

Also, she shares her and Mette's go-to reference books for writing good sales copy (and marketing pieces in general) that are not only persuasive on a logical level but also connect with the audience emotionally. Plus, she reveals what her “secret weapon” is that helps her talk with strangers – it's something YOU can use to get to know just about anyone and everyone in an incredibly short period of time. To get more goodies, go to: http://borntoinfluence.com/topsevenbooks/

Direct download: Ep_35_Esther_on_the_Top_Seven_Books_Every_Entrepreneur_Should_Read.mp3
Category:general -- posted at: 3:00am EDT

Clay Collins of LeadPages talks about why most people fail in business, what made the biggest difference for LeadPages to make their initial launch a success and what he did to "get inside the minds" of people in his market.

Also, he shares what phrase no longer works for opt-in CTA and what does, what's the one adjustment you can make to your YouTube videos to increase the opt-ins to your email list and much much more...

To get all the goodies, check out http://borntoinfluence.com/ClayCollins


Dennis Rosenberg debunks the myth of "free" online advertising through visibility and what's better for sales: branding or direct response advertising.

Also, he shares the key elements of setting up a PPC campaign so that it yields measurable and profitable results. He explains how to build an email sequence that gets good opens and how to "keep the conversation going" once they clicked on your ad.

For more information, go to http://borntoinfluence.com/DennisRosenberg

Direct download: Ep_33___Dennis_Rosenberg_on_How_to_Properly_Use_PPC_ads___Part_12.mp3
Category:general -- posted at: 3:00am EDT

Dennis Rosenberg debunks the myth of "free" online advertising through visibility and what's better for sales: branding or direct response advertising.

Also, he shares the key elements of setting up a PPC campaign so that it yields measurable and profitable results. He explains how to build an email sequence that gets good opens and how to "keep the conversation going" once they clicked on your ad and more.

For more details, go to http://borntoinfluence.com/DennisRosenberg

Direct download: Ep_32___Dennis_Rosenberg_on_How_to_Properly_Use_PPC_ads___Part_1.mp3
Category:general -- posted at: 3:00am EDT

James Roche shares what differentiates infoproducts that sell from the ones that don't, what's the difference between passive income and leveraged income and why authenticity is offer not only in who you are but in what you offer in your business as well.

Also, he reveals what does it take to get to a 7 figure business, the difference between being an introvert and being shy and the formula for building your tribe online.

Direct download: Episode_31_James_Roche_Part_2.mp3
Category:general -- posted at: 3:00am EDT

James Roche shares what differentiates infoproducts that sell from the ones that don't, what's the difference between passive income and leveraged income and why authenticity is offer not only in who you are but in what you offer in your business as well.

Also, he reveals what does it take to get to a 7 figure business, the difference between being an introvert and being shy and the formula for building your tribe online.

Direct download: Episode_30_James_Roche_Part_1.mp3
Category:general -- posted at: 3:00am EDT

Esther and Mette talk about how to choose what groups to join that will actually really support you, what to consider when choosing a mentor and how to create peer to peer relationships that are free of power struggle.

Also, they talk about why is it easier to make friends in the online marketing world then in the "real world", how to deal with friends and family when they don't quite “get” your business and how to avoid the syndrome called "supernova burnout.


Esther and Mette talk about how to choose what groups to join that will actually really support you, what to consider when choosing a mentor and how to create peer to peer relationships that are free of power struggle.

Also, they talk about why is it easier to make friends in the online marketing world then in the "real world", how to deal with friends and family when they don't quite “get” your business and how to avoid the syndrome called "supernova burnout".


Todd Brown is THE go-to expert in marketing and sales funnels automation. In this interview, he shares where the biggest breakthroughs come from in any market, what we need to have in place to get the best results in terms of conversion and what are the key elements of a good marketing funnel.

He also gives a step-by-step walk through with an example on how to evolve the marketing message so it matches your market's sophistication and how to use education based marketing that has your prospect at the edge of their seat, waiting to hear about your offer.

Direct download: Ep_27___Todd_Brown_on_Marketing_and_Sales_Funnel_Automation___Part_2.mp3
Category:general -- posted at: 3:00am EDT

Todd Brown is THE go-to expert in marketing and sales funnels automation. In this interview, he shares where the biggest breakthroughs come from in any market, what we need to have in place to get the best results in terms of conversion and what are the key elements of a good marketing funnel.

He also gives a step-by-step walk through with an example on how to evolve the marketing message so it matches your market's sophistication and how to use education based marketing that has your prospect at the edge of their seat, waiting to hear about your offer.

Direct download: Ep_26___Todd_Brown_on_Marketing_and_Sales_Funnel_Automation__Part_1.mp3
Category:general -- posted at: 3:00am EDT

Jon Benson, master copywriter is the inventor of the “Ugly Video Sales Letter” / VSL fomula, which to date has brought in over 11 Billion dollars in sales. In this episode, Jon shares how to figure out what your customers are actually looking for, how to create rapport with strangers that at the first glance, what are the five key elements every sales letter must include, how the average business owner can start creating sales letters that work and much, much more...

Direct download: Ep_25_Jon_Benson___Master_Copywriter_tells_all_about_the_VSL___Part_2.mp3
Category:general -- posted at: 3:00am EDT

Jon Benson, master copywriter is the inventor of the “Ugly Video Sales Letter” / VSL fomula, which to date has brought in over 11 Billion dollars in sales. In this episode, Jon shares how to figure out what your customers are actually looking for, how to create rapport with strangers that at the first glance, what are the five key elements every sales letter must include, how the average business owner can start creating sales letters that work and much, much more...

Direct download: Ep_24_Jon_Benson___Master_Copywriter_tells_all_about_the_VSL___Part_1.mp3
Category:general -- posted at: 3:00am EDT

Mette Muller talks about what is the natural fluctuation of energy when starting new projects and how much is too much. She explains where is the fine line where we start over exerting ourselves and potentially heading toward a crash. She also shares what to do so you can stop working and relax at a reasonable time and when it is really time to get truly creative and take fun risks. Give it a listen, there are some incredible tips shared freely in here...

Direct download: Ep_23_Mette_on_Energy_Management_Part_2.mp3
Category:general -- posted at: 12:30pm EDT

Mette Muller talks about what is the natural fluctuation of energy when starting new projects and how much is too much. She explains where is the fine line where we start over exerting ourselves and potentially heading toward a crash. She also shares what to do so you can stop working and relax at a reasonable time and when it is really time to get truly creative and take fun risks. Give it a listen, there are some incredible tips shared freely in here...

Direct download: Ep_22_Mette_on_Energy_Management_Part_1.mp3
Category:general -- posted at: 12:00pm EDT

Jeff Moore is the president of International Pacific and Wild Things Seafood. Here, he shares the five questions that helped him save his customers 3.5 M dollars over the last 6 years - and these work for ANY business. Jeff is also the founder of the Thursday Night Boardroom, a high level mastermind group. In this interview, he shares how he helped a client raise 5 M in a 50 min conversation, and he reveals even more good stuff...


Jeff Moore is the president of International Pacific and Wild Things Seafood. Here, he shares the five questions that helped him save his customers 3.5 M dollars over the last 6 years - and these work for ANY business. Jeff is also the founder of the Thursday Night Boardroom, a high level mastermind group. In this interview, he shares how he helped a client raise 5 M in a 50 min conversation, and he reveals even more good stuff...


Jim Kukral shares what a lifestyle business really means day-to-day, how to get attention the right way, what changed in Internet Marketing over the last 17 years, how to get started with writing a book and perhaps even more importantly, how to market it - and a whole lot more...

Direct download: Ep_19_Jim_Kukrals_Attention_is_on_Authenticity___Part_2.mp3
Category:general -- posted at: 10:30am EDT

Jim Kukral shares what a lifestyle business really means day-to-day, how to get attention the right way, what changed in Internet Marketing over the last 17 years, how to get started with writing a book and perhaps even more importantly, how to market it - and a whole lot more...

Direct download: Ep_18_Jim_Kukrals_Attention_is_on_Authenticity___Part_1.mp3
Category:general -- posted at: 10:00am EDT

Bonus: Special Announcement on Born To Influence: The Marketing Show 

Direct download: Special_Announcement_on_Born_To_Influence_The_Marketing_Show.mp3
Category:general -- posted at: 9:27am EDT

Esther Kiss shares her secrets on reaching out to strangers with her masterful cold email technique. Here, she reveals her strategies when forging new relationships and even friendships really really quickly with highly successful people. Think authors of NY Times best seller books and all types of entrepreneurs that have multiple 7, and in some cases, even 8 figure businesses...


Esther Kiss shares her secrets on reaching out to strangers with her masterful cold email technique. Here, she reveals her strategies when forging new relationships and even friendships really really quickly with highly successful people. Think authors of NY Times best seller books and all types of entrepreneurs that have multiple 7, and in some cases, even 8 figure businesses...


Sue shares her marketing philosophies, her no-nonsense approach and all the details that helped her become fully booked a year out within the first year in business. Plus, how to become a confident marketer using strategy, planning and the latest marketing techniques that work today.

Direct download: Ep_15_Sue_Painter___The_Most_Confident_Marketer___Part_2.mp3
Category:general -- posted at: 3:30am EDT

Sue shares her marketing philosophies, her no-nonsense approach and all the details that helped her become fully booked a year out within the first year in business. Plus, how to become a confident marketer using strategy, planning and the latest marketing techniques that work today.

Direct download: Ep_14_Sue_Painter___The_Most_Confident_Marketer___Part_1.mp3
Category:general -- posted at: 3:00am EDT

Sean Malarkey (founder of Inspired Marketing and The Money Pillow podcast) reveals how he amassed 150K+ followers on Twitter, what are some of the current social media trends and how he systematized his business to get his work hours down to 10 hours / week while maintaining his 7 figure business that provides him with an incredible lifestyle.

Direct download: Ep_13_Sean_Malarkey___The_Marketer_With_Money_In_His_Pillow___Part_2.mp3
Category:general -- posted at: 3:00am EDT

Sean Malarkey (founder of Inspired Marketing and The Money Pillow podcast) reveals how he amassed 150K+ followers on Twitter, what are some of the current social media trends and how he systematized his business to get his work hours down to 10 hours / week while maintaining his 7 figure business that provides him with an incredible lifestyle.

Direct download: Ep_12_Sean_Malarkey___The_Marketer_With_Money_In_His_Pillow___Part_1.mp3
Category:general -- posted at: 3:00am EDT

Marketing genius Mette Muller talks about what she wishes she knew, some major mistakes she made as soon as she hit her first 10k month and how to get out of the hourly model when you can't guarantee results for the work you do.

Direct download: Ep_11_Mette_on_What_We_Wish_We_Knew_Part_2.mp3
Category:general -- posted at: 3:00am EDT

Marketing genius Mette Muller talks about what she wishes she knew, some major mistakes she made as soon as she hit her first 10k month and how to get out of the hourly model when you can't guarantee results for the work you do.

Direct download: Ep_10_Mette_on_What_We_Wish_We_Knew_Part_1.mp3
Category:general -- posted at: 3:00am EDT

Victoria Gibson, the founder of Marveo (a full service socia media agency) works with some of the biggest marketers and in this interview, she shares her absolute best strategies on how to use FaceBook advertising. We talked about how to use FB for lead generation, what type of offers to make on FB, how to target your own email list with FB ads, how to use FB advertising for local businesses and much much more. 

Direct download: Ep_9_Victoria_Gibsons_FaceBook_Advertising_Secrets___Part_2.mp3
Category:general -- posted at: 3:00am EDT

Victoria Gibson, the founder of Marveo (a full service socia media agency) works with some of the biggest marketers and in this interview, she shares her absolute best strategies on how to use FaceBook advertising. We talked about how to use FB for lead generation, what type of offers to make on FB, how to target your own email list with FB ads, how to use FB advertising for local businesses and much much more. 

Direct download: Ep_8_Victoria_Gibsons_FaceBook_Advertising_Secrets___Part_1.mp3
Category:general -- posted at: 3:55am EDT

Mike Hill is a true Master of marketing. He's had a highly successful online business for over 13 years. Mike is also the founder of Internet Marketing Super Friends, a FaceBook group that has IM superstars like Frank Kern, Jim Kukral, etc. You'll be amazed at the incredible marketing strategies and the plethora of special bonuses Mike shared in this interview. You might even get to cut the line of 10,000 people waiting to get into IMSF...

Direct download: Ep_7_Mike_Hill_Part_2.mp3
Category:general -- posted at: 3:00am EDT

Mike Hill is a true Master of marketing. He's had a highly successful online business for over 13 years. Mike is also the founder of Internet Marketing Super Friends, a FaceBook group that has IM superstars like Frank Kern, Jim Kukral, etc. You'll be amazed at the incredible marketing strategies and the plethora of special bonuses Mike shared in this interview. You might even get to cut the line of 10,000 people waiting to get into IMSF...

Direct download: Ep_6_Mike_Hill_Part_1.mp3
Category:general -- posted at: 3:00am EDT

Born To Influence is for those that want to build a legacy. Here, some of the best marketing minds on the planet share their strategies & tactics daily, Monday through Saturday. Each episode is full of actionable advice that works - so you can apply it in your business immediately. Join us for memorable stories & plain fun! And after you're done listening to your episode for the day, hop on over to BornToInfluence.com for a quick re-cap and surprise goodies!

Direct download: Ep_5_John_Dumas___A_True_Entrepreneur_On_Fire___Part_2.mp3
Category:general -- posted at: 9:00am EDT

Born To Influence is for those that want to build a legacy. Here, some of the best marketing minds on the planet share their strategies & tactics daily, Monday through Saturday. Each episode is full of actionable advice that works - so you can apply it in your business immediately. Join us for memorable stories & plain fun! And after you're done listening to your episode for the day, hop on over to BornToInfluence.com for a quick re-cap and surprise goodies!

Direct download: Ep_4_John_Dumas___A_True_Entrepreneur_On_Fire___Part_1.mp3
Category:general -- posted at: 8:56am EDT

Born To Influence is for those that want to build a legacy. Here, some of the best marketing minds on the planet share their strategies & tactics daily, Monday through Saturday. Each episode is full of actionable advice that works - so you can apply it in your business immediately. Join us for memorable stories & plain fun! And after you're done listening to your episode for the day, hop on over to BornToInfluence.com for a quick re-cap and surprise goodies!


Born To Influence is for those that want to build a legacy. Here, some of the best marketing minds on the planet share their strategies & tactics daily, Monday through Saturday. Each episode is full of actionable advice that works - so you can apply it in your business immediately. Join us for memorable stories & plain fun! And after you're done listening to your episode for the day, hop on over to BornToInfluence.com for a quick re-cap and surprise goodies!

Direct download: Ep_2_Gary_Vaynerchuk_on_Jab_Jab_Jab_Right_Hook_and_so_much_more.mp3
Category:general -- posted at: 3:00am EDT

Born To Influence is for those that want to build a legacy. Here, some of the best marketing minds on the planet share their strategies & tactics daily, Monday through Saturday. Each episode is full of actionable advice that works - so you can apply it in your business immediately. Join us for memorable stories & plain fun! And after you're done listening to your episode for the day, hop on over to BornToInfluence.com for a quick re-cap and surprise goodies!

Direct download: Ep_3_Alan_Weiss_Gets_Vulnerable_Million_Dollar_Launch.mp3
Category:general -- posted at: 3:00am EDT